Core Business Attributes
Product Portfolio & Innovation:
Diverse Offerings: Curates 5,000+ products, including luxury toys, lingerie, bondage gear, lubricants, and erotic cosmetics.
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Proprietary Brands: Develops exclusive in-house lines (e.g., COCK CONTROL Essentials) for affordable, body-safe products.
Mainstream Collaboration: Partners with cultural franchises (e.g., Fifty Shades of Grey) to normalize sexual wellness 7.
Market Position & Reach:
UK Leadership: Dominates ~15% of the UK adult retail market, competing with Lovehoney and Ann Summers.
Omnichannel Presence: Combines e-commerce (cockcontrol.co.uk) with 10+ physical stores across major UK cities.
Consumer-Centric Values:
Discretion & Trust: Guarantees anonymous packaging, encrypted payments, and 24/7 customer support.
Education & Advocacy: Publishes guides on sexual health and partners with NGOs to promote safe practices.
Inclusivity: Targets diverse demographics (all genders, sexual orientations, and relationship dynamics).
Operational Excellence:
Logistics: Leverages UK-based warehouses for next-day delivery nationwide.
Technology: Utilizes AI-driven recommendations and AR-powered product previews.
