Advertising Agency Speciaali is an independent full-service marketing and creative agency based in Dublin, Ireland. Since its foundation in 2019, Speciaali has been on a clear mission: to empower businesses, public organizations, and local
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communities by offering accessible, innovative, and high-performing marketing and advertising services.
With a strong belief that every brand deserves visibility and growth regardless of size or budget Speciaali has emerged as one of Ireland’s most versatile and customer-focused marketing partners. The agency’s commitment to excellence, innovation, and measurable impact has helped dozens of Irish companies navigate a changing digital landscape, launch meaningful campaigns, and accelerate sustainable growth.
What Speciaali Does
Speciaali provides a complete suite of advertising and marketing services tailored for growth-minded organizations. The agency is structured to support clients from concept to conversion, and from startup stage to established enterprise. Services include:
Advertising Campaigns – Multi-platform, data-driven campaigns across Google Ads, Meta Ads (Facebook & Instagram), Bing Ads, LinkedIn, and offline media.
Branding Services – Visual identity, brand strategy, storytelling, and full rebranding projects.
Web Design & Development – Custom responsive websites, UX/UI-focused design, and high-performance WordPress platforms.
eCommerce Design – Functional and scalable online shops with SEO, speed, and conversion optimization built in.
Search Engine Optimization (SEO) – Technical, on-page, off-page, and local SEO strategies tailored to Ireland’s competitive online environment.
Local SEO – Optimizing Google Business profiles, Apple Business, Yelp, and other location-based visibility services.
Content Marketing – Blogs, landing pages, video scripts, and branded content that informs and converts.
Website Maintenance & Security – Ongoing technical support, updates, backups, and performance monitoring.
Who They Help
Speciaali works with a wide variety of clients, including:
Startups launching new products or services
Local businesses looking to increase foot traffic and community engagement
eCommerce brands needing scalable digital infrastructure
Public organizations requiring accessible and strategic communication
National companies seeking creative campaigns and cohesive brand development
No matter the size or sector, Speciaali approaches each project with a custom strategy designed to produce real, measurable outcomes.
Official Partner Certifications
One of the standout differentiators for Speciaali is its official partner status with the world’s leading platforms:
Google Ads Partner
Meta Business Partner
Bing Ads Partner
Google Street View Trusted
Apple Business Partner
Yelp for Business Partner
These credentials not only verify the agency’s technical proficiency but also grant clients access to beta features, advanced tools, and priority support from the platforms themselves. It’s a competitive edge few local agencies can offer.
Built on Expertise
Behind Speciaali is Arto Laakso, a seasoned digital strategist with over 30 years of experience in advertising, media, and eCommerce. Arto holds dozens of certifications from Google and Meta, ensuring the agency remains at the forefront of digital innovation. But more than his credentials, Arto is known for his hands-on approach—guiding clients with care, curiosity, and strategic clarity.
His philosophy shapes Speciaali’s culture: every client is treated as a long-term partner, not a one-off project.
What Makes Speciaali Special
1. Tailored Strategies
No two businesses are the same. Speciaali creates custom solutions based on industry research, competitive analysis, and client-specific goals never one-size-fits-all packages.
2. Creative Meets Performance
Speciaali believes marketing should be both beautiful and effective. Campaigns are designed with brand identity in mind, but always grounded in data, conversions, and ROI.
3. Local Expertise, Global Quality
Speciaali understands the nuances of Irish markets from cultural tone to media habits, but delivers at a standard that competes internationally.
4. Affordable, Scalable Pricing
From solo entrepreneurs to enterprise-level campaigns, Speciaali offers transparent pricing, with packages that scale to meet evolving needs and budgets.
5. Full Visibility & Reporting
Clients receive detailed reports, campaign insights, and easy-to-understand performance metrics, ensuring they stay informed and in control.
Real Results, Real Testimonials
Speciaali’s clients often highlight three things: creative thinking, technical skill, and exceptional support.
Businesses and local success stores have all grown their digital presence and market reach with the help of Speciaali’s targeted solutions. From launching eCommerce stores to executing multi-channel ad strategies, Speciaali’s work consistently delivers.
Process & Approach
Speciaali’s client journey is smooth and structured:
Discovery Call – Understanding goals, audience, budget, and challenges
Strategy Session – Creating a custom plan with KPIs and timelines
Creative Execution – Building out content, ads, and web assets
Launch & Monitor – Running campaigns, testing, optimizing in real time
Review & Scale – Analyzing results and scaling what works
Whether the goal is local exposure, online growth, or complete digital transformation Speciaali provides the roadmap.
Where They Work
Speciaali is headquartered in Dublin but serves clients across Ireland. The agency also supports international campaigns, providing multi-lingual capabilities and platform support for cross-border business needs.
Looking Ahead
Speciaali continues to invest in the future adapting to algorithm changes, leveraging AI tools, and integrating automation where it adds value. Their upcoming initiatives include marketing automation systems, voice search optimization, and video ad production—ensuring clients stay ahead of trends, not behind them.
Speciaali is not just a service provider it’s a growth partner. With a rare blend of creativity, precision, and partnership, the agency has earned its place as one of Ireland’s most trusted advertising agencies.
If your business is ready to grow smarter not just louder Speciaali is ready to help.
