I'm a marketing consultant for the third sector in the UK. Generating long term donor relations is something I wrote about not long ago. When it comes to long-term fundraising, individual gifts are fantastic, but let's be honest: they can be... temperamental. Recurring gifting plans are useful because you can't always anticipate their means of arrival. Those people came out on top. A more meaningful
I'm a marketing consultant for the third sector in the UK. Generating long term donor relations is something I wrote about not long ago. When it comes to long-term fundraisingindividual gifts are fa
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