Thank you dear Sonja; it was once again an extraordinarily profitable day that we were able to spend together with you. I was able to awaken the corporate culture of my company after a really exhausting, but also successful day.
Unfortunately, many people do not yet know their own corporate culture. It consists of the Core Purpose, the Core Values and the BHAG. On this day, guided by Sonja Bödecker, I discovered the Core Purpose and thus the meaning and purpose or the why of my company and was able to put it into short words. Actually, the why has always been there, but I was not as aware of it as I am today.
The Core Values that I then developed are certain principles, behaviors and basic beliefs. They define the culture and personality of my company. We worked these out over a thought mission to Mars, with very many important insights. If I am now asked for permission, I can say: "If you think you have to ask me for permission, first consult our Core Values.
I now also know the third important building block of my corporate culture, the BHAG of my company, i.e. our big, bold audacious goal that lies 10 years in the future. I am already looking forward to having achieved this BHAG.
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