The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA prevailed by a wide margin. NYBA has established itself as a relevant partner for Live Nation in the field of performance marketing. The young agency supports us with extensive expertise in both strategic issues and operational implementation and handles all online marketing for our artists, family entertainment and festivals across all channels.
With innovative ideas and perfectly coordinated campaigns, Mr. Hetzenegger and his team ensure that we effectively reach our goals and target groups, while achieving above-average performance.
We are very happy with our decision and would like to thank NYBA for their excellent work. We are looking forward to further cooperation with NYBA.
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