Berlin, January 18, 2018. First compare, then decide: With comparison portals such as check24, insurers and brokers increasingly find themselves competing for customers. According to DIHK, the number of registered insurance brokers is decreasing. This has had an effect in the industry, with more and more insurance firms tackling the switch to digital economy themselves. Companies including Barmenia, Gothaer, VPV and Swiss Life are using ratings platform ProvenExpert to actively collect and manage customer feedback. And as Remo Fyda, CEO of ProvenExpert explains, this can have a huge influence on a customer's decision to choose a service provider.
According to a study, potential customers don't want to be restricted by time and place when deciding on an insurance provider. One way to approach people at an early stage of the customer journey is the use of online reviews. Insurance company VPV Lebensversicherungs-AG has used ProvenExpert.com ratings tool in this way since early 2016. With over 2,100 aggregated reviews and an average of 4.98 Google seller ratings, the firm knows „how to use the power of customer feedback to set their business profile apart from competitors. According to “ Lars Georg Volkmann, sales executive for VPV, this has given the company's online visibility a significant boost. In this way, the company is strategically following a future trend: Customers want customization. This is made possible by the continual new advances made by digital platforms.
According the ratings platform ProvenExpert, insurance companies are reacting to the demand for customization by focusing on better transparency. „Remo informs us that on average, clients such as Barmenia, Gothaer, VPV and Swiss Life work with 150 to 200 profiles“. These profiles are allocated to consultants and store branches and enable the aggregation and active collection of customer feedback. The advantage is that this provides companies with a better overview of all customer feedback and optimized quality management. „It's a win-win situation“, suggests Remo.“ Potential customers can see evaluations for different insurance brokers, which creates trust. Simultaneously, profile allocation provides the head office with an overview of employee performance“. All reviews are collected and aggregated at company headquarters, meaning that customer feedback acts as an instrument for external and internal quality measurement.
The plan for success is as simple as it is efficient. Barmenia, Gothaer and similar companies don't just aggregate customer reviews on their profile, but actively collect feedback from customers. And this pays off, according to evaluation expert Remo: „62 percent of Barmenia's customer feedback has been received directly via ProvenExpert, while VPV's share of actively collected customer feedback lies at 91%.“ When presented on a company website and within the Proven Expert ratings seal, the voice of satisfied customers is visible to others and carries huge advertising potential. In this way, insurance companies and brokers can take control of their brand image and achieve a carefully designed, 24/7 presence online.
Founded in 2011 and led by CEO Remo Fyda, ProvenExpert.com is one of the best-known online platform for qualified customer feedback and review aggregation. The referral marketing platform offers targeted industry surveys that companies can customize and use in a matter of minutes to start collecting feedback from customers. The surveys provide detailed insight into the needs of customers and their satisfaction levels, as well as helping to uncover new business potential. The resulting feedback can be easily used for online marketing purposes with ProvenExpert's rating seal and profile and combined with customer reviews from Facebook, Google and other platforms. More than 30,000 freelancers, entrepreneurs and large companies use ProvenExpert.com's online surveys to collect customer feedback. As of 2017, the ProvenExpert platform is also available in English.
