As a speaker, I regularly speak about branding & positive psychology on conferences & events to topics such as "From PAIN to PASSION: Transformiere Frust in neue Energie".
As Brand Expert I offer brand consulting for companies in the B2C and B2B... sector. This includes brand strategy, particularly brand identity, positioning & brand image management, inclusion corporate design. I also advise clients how to ‘live’ their brand internally (Employer Branding) and to communicate the brand values to their customers externally (customer understanding, customer journey mappping) to enable ‘one voice to the customer’. In addition, I consult companies with multiple brands regarding their brand architecture and product portfolio.
As Business & Startup Mentor I support startups to transform their idea into a brand. This includes market & customer understanding, brand naming, logo & corporate design, brand identity, positioning and marketing mix, customer journey mapping, marketing plan and how to get all branding requirements done!
For entrepreneurs I offer 1:1 Business Mentoring on branding & marketing as well as personal development. Furthermore, I offer worksops on PERSONAL BRANDING & BRANDING for companies (e.g. “from idea to brand”).
As co-founder of einzigNaht we develop customized clothes for disabled children. 2019 we received the Gründergeist Award for our business concept. Several media such as Handelsblatt, NDR, ntv, RTL, Süddeutssche & WELT report regularly about us. 2020 we founded "Stiftung einzigNaht e.V." to support children with disabilities and their parents with social projects.
As an author, I have been published my work in more than 50 scientific journals, books, chapters and magazines (e.g. "Journal of Business Research", "Journal of Product & Brand Management", "Wirtschaftswoche" & "FAZ"). I also speak at Top Universities, particularly in the UK.
SPEAKER on conferences & business events
Offered Topics:
- "From PAIN to PASSION: Transformiere Frust in neue Energie"
- "TODSÜNDE BRA(i)ND-WASHING: Marken müssen ihre eigenen Geschichten erzählen"
- "Vom BITTSTELLER zum KUNDE NR. 1: Wie Du Deine Mitarbeiter begeisterst & Kunden wieder anziehst!"
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BRAND CONSULTING
Advise on branding & marketing implementation in B2B & B2C-Marketsesp.
- Chemicals
- Durables
- FMCG & Food
- Healthcare
- Packaging
- Pharma
- Services
- Stationary
BRANDING DAYS:
Workshops on Branding for enterprises on
- Customer Understanding Day
- Brand Identity & Positioning Day
- Brand Strategy Day
- Brand Innovation Day
- Brand Story Day
- Corporate Design & Logo Day
- Marketing-Mix Day
- Brand Architecture & Product Portfolio
BUSINESS MENTORING
Individual Mentoring for professionals & individuals
- Personal Branding
- Career & Personal Development
- Business Success in Branding & Marketing
Ich habe bei Dr. Christian Brunner ein 1-tägiges Online Seminar über Personal Branding mitgemacht. Es war sehr inspirierend und motivierend. Herr Brunner brennt für sein Thema und bringt es mit viel Sachverstand und besonnen rüber. Kann das Seminar nur empfehlen.
Ich habe einen 1-tägigen Workshop zum Thema Marken-Branding im Rahmen der Hei Gründungsinitiative bei Christian gemacht. Ich bin begeistert! Christian hat sehr viele nützliche Tipps gegeben und meine Herangehensweise an die Thematik geschärft. Durch sein eigenes Startup konnte er zudem sehr viele hilfreiche Tipps im Bereich Crowdfunding und Pressearbeit geben. Unbedingt besuchen!
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Profile active since 02/12/2020 | Last update: 03/05/2021
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