Cultural change does not work without a focus on communication!
If you want to positively shape cultural change, you need appreciative, clear communication. Enriched with convincing findings from brain and heart research, Renata B. Vogelsang shows why communication is so important for this development. It requires so much more than "I talk the way my beak grows". If communication doesn't work or follows old dominant patterns, conflicts, stress and sand in the gears can easily arise. We no longer work as well as we could, we are not doing as well as we could. Without this energy, cultural change will not succeed.
I am delighted that the topic of appreciative communication is given a prominent place in this book on cultural change. Many people underestimate how important this topic is.
Renata B. Vogelsang explains very competently why communication is crucial for cultural change and explains directly how it can succeed. This makes the big word "cultural change" easier to grasp. You recognize your own contribution. For appreciative communication, she recommends the four steps of non-violent communication according to Marshall Rosenberg as well as two upstream steps from her own experience. At the same time, she is ruthlessly honest. It doesn't work without leadership. Leadership must lead the way. Don't book a course for your employees, start yourself. Period.
Reading it, I got the impression that this article really wants to make a difference. It is written pragmatically, clearly and directly. The invitation to explore and write down your own reaction patterns seems particularly helpful for this process. Progress in our communication skills is difficult to measure. We may only notice it when the change is successful. We succeed by making every communication more appreciative and connecting than before.
A very valuable article that is absolutely worth reading. Not just for managers.
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