We help businesses, independents and marketers achieve more profits on Google by working with them to measurably scale and optimize their visibility on Google.
Christoph Mohr is an officially certified Google Trainer and offers with the "Master of Search" a training program around "measurable search engine marketing".
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Jörg Ullmann is an expert around Google Analytics, the Google Tag Manager and tracking.
In today's digital world, it is crucial for companies to be visible online. One of the most important platforms for this visibility is Google, the most used search network in the world. If businesses are not visible on Google, potential customers cannot find them...
To increase visibility on Google, businesses can rely on two pillars: paid ads and organic results.
Businesses need to optimize their website and content for search engines. Search engine optimization (SEO) is a complex and ongoing process that ensures the website is recognized by Google and listed in search results. With an optimized website and content that matches relevant keywords, businesses can improve their visibility on Google and reach potential customers.
However, visibility on Google alone is not enough. Companies must also be able to measure and monitor their performance on Google to achieve their goals. To do this, they need to clearly define their goals and establish metrics to measure progress. For example, a goal could be to increase the number of visitors to the website, increase the time spent on the website, or improve the conversion rate.
By measuring these metrics, companies can review the effectiveness of their efforts and adjust the strategy to achieve better results. If a goal is not being met, by analyzing the data, companies can determine where weaknesses lie and what needs to be improved to achieve the goal.
Overall, visibility on Google and measurability of goals is critical for businesses to remain competitive in today's digital marketplace. Companies that optimize their visibility on Google and measure their goals can continuously improve their performance and strengthen their presence in the online market.
Your benefits from higher and more targeted visibility on Google:
- more new customers
- more sales and profits
- targeted approach to your target group
- increase of clicks (traffic) to your website
- improvement of conversion rate (customers, orders, turnover, profit, margin)
- flexibility and scalability
- spend the advertising budget more efficiently
Comment from Master of Search - messbare Sichtbarkeit auf Google: 
