Our recruiting action was scheduled for 2 months. The first month passed without any response.
After that, a total of 5 applications were received via "Bewerber-magnet.de". We invited 2 of them to a personal interview. Our decision should fall between these two, when we got still another initiative application purely. The applicant found us via the internet/our website. After another personal interview, we finally hired this last one as a journeyman.
The employee search would have been successful in any case, if someone from outside the social media campaign had not applied. Our decision had already been made, but it had not yet been communicated with the carpenter in question.
Previous employee searches via traditional newspaper advertisements often failed to produce any results. Without doubt such a campaign has probably also the side effect of the "Company advertisement".
Such an approach has a proud price, owed to the ancillary fees of Facebook, but success just has its price and does not come to one, if one remains under the radar for the public. Recurring electronic advertisements inevitably make an impression. A newspaper ends up in the trash after being read once.