Over the last few weeks, my small office has been supporting the Apiando Group in revamping its brand design. The company has been involved in the distribution of products via marketplaces and online stores since 2013 and has taken important steps in recent years to promote sustainability, diversity, purpose-driven growth and new work in a self-confident and forward-looking manner.
During this time, I have perceived the Apiando team as very innovative and agile and have come to know Managing Director Marvin Stammel in particular as an unpretentious and likeable leader with whom you can communicate as equals in a spirit of partnership.
I am very excited about the future development of the company and look forward to seeing how we will implement the revised brand design in practice - this is where good design becomes good business again.
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