René Höfinghoff

When I first came to René, I was still oblivious to the nuances of language and knew nothing about marketing psychology. Working with René has been a real eye-opener.
Psychology explained in a way that even marketing novices can understand—for greater effectiveness, more targeted customer acquisition, sharp positioning, and all without the usual marketing jargon. It was a pleasure to work with René and be able to ask every possible—and impossible—question.
I now understand what it’s all about and how I can reach my dream customers with targeted marketing—and it’s actually fun, too.
René’s calm and gentle manner—far removed from any loud, sales-y attitude—has really done me and my marketing a world of good.
1000% recommendation—thank you so much, dear René.

With his help, I was able to address my weaknesses in social media and better focus on my target audience.
Additional tools tailored to my specific needs were provided.

Very knowledgeable; it provided me with a lot of value in terms of sales psychology and how I should create my content. It also helped me understand what to look for in order to better identify my target audience and engage with them more effectively. I highly recommend it.

The training exceeded my expectations. It's been a long time since I've had so many "aha" moments in such a short time. René Höfinghoff clearly and systematically guides you to the exact points where you previously got stuck. His expertise is enormous. Suddenly, I know what I'm doing, all my mental blocks are gone, and writing is fun again. Thank you so much!

Sometimes the most valuable conversations arise from a simple remark. I had pointed out to René that he was one of the top 20 sales performers in Germany. Because of this remark, he offered to grant me a wish. He suggested that I bring a specific question, which he would answer in a 15-minute exchange.

That quarter of an hour (which turned into half an hour) was more profound than many workshops lasting several hours. We didn't talk about superficial sales tricks, but about the actual mechanics behind decisions. About instincts. About emotional pre-decisions. About the question of why people feel first and think second.

What particularly struck me was the realization that excellent sales begin when you understand what is really going on in the other person's mind. It's not arguments that come first, but relevance. It's not logic that convinces first, but meaning. In the end, the mind only provides the justification for something that has long since been decided emotionally.

For me, the conversation was a change of perspective. Away from pure explanation, toward more conscious activation of attention and genuine resonance. And a little side note with a wink: René has a very pleasant voice and a calm, clear way of speaking. It's a pleasure to listen to him. Perhaps that is already the first proof that psychology in sales is not just theory.

Thank you very much, René, for your time! Best regards, Philipp Sebastian Wagner

René supported me one-on-one with cold calling and email marketing. Now I not only have two clear scripts for phone calls, but I also know the psychological tricks behind them, plus some pretty clever tips. Above all, I now know exactly what else is important in a conversation and what I need to pay particular attention to.
My email marketing campaign is unrecognizable—there's a world of difference between before and after, or rather, the expertise of an absolute pro. Thank you very much, dear René!

I am an absolute fan of René's newsletter "365 Nuggets". René manages like no other to divide added value into nuggets in such a way that they whet your appetite even more for the next bite.

The daily newsletters contain short lessons and tips that I can easily incorporate into my routine - without perceiving it as extra work.

On the contrary: in the end, I can even apply his mini-strategies directly in the next WhatsApp message with my own customers - and get better responses.

Insider tip: If you want to get the most out of his insights, copy the newsletter! It works like caffeine, only more sustainable. Because you won't forget what it tasted like.

A friend is someone ,
you call when you need him.....,

A week ago Tuesday, probably the most important phone call I've made in years:
A really important prospect and I'm still thinking to myself: "You only have this one chance, what if you screw it up?"

I just thought, how do you manage to sell without selling?
If anyone knows something like that, it's your coach René, but the next available appointment is over a week away. What to do?

A few minutes later Rene on the phone, just out of the waiting room of the dentist's office just to help me.

What can I say?
This guy is awesome!
In the last 20 years, I have never met and come to appreciate a salesman with such a quiet voice. He listens more than he talks, but when he does, it carries weight and you think: "Wow"!
Make sure you get the chance to work with him, because anyone who works with him can count themselves lucky to have him at their side as a mentor. Thank you for that!

René's professional expertise in behavioral and sales psychology and a deep understanding of the challenges of the social media world for SMEs are impressive. He takes people with him and combines strategic thinking with emphatic communication. When working with him, I found him to be professional, reliable and solution-oriented. A clear recommendation for anyone who wants to sharpen their sales strategies and actively shape social media.

Hey Rene,

I wanted to give you some quick feedback:
Thanks to your tips and suggestions, I've prepared a mega presentation! 🔥
Your input really helped me to make the structure clearer and strengthen the impact of my words - it's clear that you know exactly what's important in sales and communication. Highly recommended ;)

Best regards
Julian Arndt
Founder & CEO - DeFi Intelligence

I always thought I couldn't sell either. Thanks to Rene, it actually feels very easy and natural.

René is very good at recognizing his own blockages in the topics and showing ways of dealing with them in a new/different way. In the event of resistance, he takes objections on board and is able to adapt to the respective specialist area in order to arrive at potential solutions.

René took the time to analyze my LinkedIn profile with me and give me some ad-hoc tips. I liked his direct way of communicating and you can immediately tell that he understands a lot about sales psychology. Now I get nuggets of very good impulses from him every day, even if they hit sore spots. But that's the only way to learn... Many thanks, dear René, also for the great customer service!

René not only gave a solid introduction to sales psychology in a very short space of time, but also used examples to clearly show where there was significant potential for improvement. He immediately had ideas on how individual passages could be reworded to address the target group precisely.
René is the expert I would immediately recommend to anyone who wants marketing to be more than just decoration, but to focus on results.

René opened my eyes in a sensitive but very clear way. He radiates an incredible warmth and at the same time such outstanding expertise. After our conversation, I had many new insights and inspirations and am very grateful for them 🙏🏼 It certainly wasn't our last ☺️

I booked a two-day workshop with René to learn more about LinkedIn and I am absolutely thrilled. On the first day, we sharpened our positioning, delved deep into sales psychology and motivational fields and optimized our LinkedIn profile on the second day. I reflected on my own positioning once again and, based on this, which customers I should approach and how best to approach them. It was also about commenting on LinkedIn. I took away a lot of profound insights and new motivation to be even more active on LinkedIn. Working with Rene is an absolute recommendation.

I was very impressed by the quality of the online taster course.
The advice was clear and practice-oriented, so that the benefits were immediately noticeable.

Hans Zulauf Art of Spa Sauna & Wellnessbau

Rene gives you ideas.

What do I particularly appreciate?

His strategic approaches.

In a world full of short-sighted hacks, René Höfinghoff focuses on "First Principle Thinking".

He shows you what works.