I help online shops generate more revenue from the traffic they already have, and I make sure launches, relaunches and migrations go live the way they were planned.
My background: 4.5 years as Principal Design System Architect at Shopware, where
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I built the Shopware Storefront Design System and Shopware Frontends. I don't just know Shopware as a user, I know it from the inside.
My work is based on the Semantic Performance System: I check whether the visible interface, the code and the structured data tell the same story, for people as well as for search engines and AI agents. This leads to two ways we can work together:
Existing shops: I analyze your shop, prioritize the biggest levers and support the implementation over several weeks until the improvements show up measurably in your revenue.
Delivery assurance: For launches, relaunches and migrations, I sit between requirements and development, translate between business, design and tech, and keep stakeholders aligned. For Shopware and Shopify, on the merchant's or the agency's side.
You work directly with me, with no agency overhead and no handing off to juniors.
More at semanticperformance.com
