Privacy Policy

Thank you for your interest in our company. The protection of your data is important to us, so we have made it our mission to safeguard and protect your data and your rights in relation to data.


Table Of Contents


Part 1 - Introduction

Part 2 - Summary: Our Privacy Policy at a glance


Part 3: Our Privacy Policy in detail
A. Detailed information about the processing of user and customer data B. Detailed information about the use of our website C. Your rights regarding the processing of personal data in detail D. Our legal basis for the processing of your data
Part 4 - Definitions






Part 1 - Introduction

Personal data such as names, addresses, email addresses and telephone numbers are always processed in accordance with the General Data Protection Regulation, as well as with the country-specific data protection regulations relevant to us. This Privacy Policy contains information about the type of data that we collect, the extent to which we collect data and its purpose, and also about the rights that you have, provided that personal data has been collected or processed.

In the context of our data protection declaration we use various legal and technical terms. Explanations can be found here.

As the persons responsible for data processing, we have implemented numerous technical and organizational measures to ensure that the personal data processed by us is protected as completely as possible. Internet-based data transfer can however create security gaps, which means that absolute protection cannot be guaranteed. For this reason, you also have the option to communicate personal data to us through alternative methods, i.e. by telephone.

This data protection declaration applies to the personal data of our customers and suppliers as well as visitors to our websites.

The company ("Expert Systems AG" or "we") responsible for data processing within the meaning of the applicable data protection laws (including, among others, the Basic Data Protection Regulation (Regulation (EU) 2016/679) (the "DSG-VO") is the:

Expert Systems AG
Quedlinburger Str. 1
10589 Berlin
Germany

E-Mail: privacy@provenexpert.com
Websites: all websites and services of Expert Systems AG

We have designated a central contact person for all data protection-related questions to safeguard the interests of all those affected by data processing. You can contact us at:

Expert Systems AG
Jan Reimann
Quedlinburger Str. 1
10589 Berlin
Germany

E-Mail: privacy@provenexpert.com
Websites: All Expert Systems AG websites and services

You can contact our contact person directly at any time with any questions and suggestions regarding data protection.

Important: Please note that this privacy policy may change from time to time. Please use this page to inform yourself, as we will post any changes here.
If you do not agree with a certain aspect of our Privacy Policy, you are entitled to certain legal rights, where applicable. These are described in the respective section below.



Part 2 - Summary: Our Privacy Policy at a glance


1. What personal data do we collect?

General personal data of our users:
If you are a user of our product provenexpert.com, we must collect and use certain personal data in order to provide services for you, such as: (1) providing a profile, and (2) information and offers that may be useful to you.

A more detailed description of the personal data we collect in this way can be found here.

Customer data:
Should you choose to use services of ours which require payment, we will additionally collect and store your account and/or credit card information. These will then be requested separately as part of the activation of your desired service package.

A detailed description of which personal data we collect in this way can be found in the section entitled "Our Privacy Policy in detail" here.

General personal data of our users and customers:
When you create reviews, we generally store only your email address and the associated log file as inventory data (see a. above). You have the option to volunteer other information, such as your name or company name, which we will also store.

A more detailed description of the personal data we collect in this way can be found here.

Visitors to our websites:
We collect a limited amount of data from visitors to the website. This is to facilitate navigation on our websites and to better manage the services that we offer to you. The data we collect in this way comprises information about how you use our website and how often you access it.

For more information about what information we collect about you when you visit our websites can be found here.


2. From whom is personal data collected?

General personal data of our users:
We generally only collect your personal data directly from you.

Exception:
If you are a member of an association or other organization with which we have a framework agreement, we may collect your data related to that organisation.

Customer data:
We generally only collect your personal data directly from you.

Exception:
If you are a member of an association or other organization with which we have a framework agreement, we may collect your data related to that organisation.

We generally only collect your account information and/or credit card details directly from you.

General personal data of evaluators of our users and customers:
We only collect your personal data directly from you.

Visitors to our websites:
When you visit the website, we automatically collect data using cookies in accordance with the cookie settings in your browser. More information about cookies, such as how we use them and which options are available to you can be found in in the section entitled "Our Privacy Policy in detail" here. We also collect information from you when you contact us through the websites, for example when you enter information on a contact form, chat, or comment on a post on our blog.

Generally, we may collect certain data automatically as soon as you access our website or read or click on an email from us. For more information on this topic can be found here.


3. Why we collect personal data and what we use it for

General personal data of our users & Customer data
We collect and use information about our customers (i.e. users) primarily to make sure that the contractual agreement between you and MAGIX is properly implemented in order to ensure a smooth business relationship. For example, we need personal data to process orders and to provide the services you have ordered (service packages). A user account, which stores personal data, is required to use our products.
We also partly require personal data from you in order to provide you with our services (such as customer support) in the best possible way.

More information about how we use your personal data can be found here.

General personal data of the evaluators of our users and customers
When you submit a review, we collect your personal data to prevent misuse (e.g. through multiple reviews).

Visitors to our websites:
We use your data to to facilitate navigation on our website, for example to display offers and/or information, which we think will be of interest to you.

More information about cookies, such as how we use them and which options are available to you can be found in in the section entitled "Our Privacy Policy in detail" here.


4. Disclosure of personal data

General personal data of our users & Customer data
We pass on your data for the following purposes: (1) Primarily to ensure that you can use our product (e.g. transfer to Telekom as hosting service provider), (2) to payment service providers such as PayPal.

An overview of the categories of recipient to whom your personal data can be given can be disclosed in the section entitled "Our Privacy Policy in detail" here.

General personal data of the evaluators of our users and customers
We pass on your data exclusively for the purpose of enabling you to submit a rating (transfer to Telekom as a hosting service provider).

Visitors to our websites:
Unless you specify otherwise, we can give your information to web analytics service providers, affiliate networks, marketing automation platforms and social media services, in order to ensure that you only receive appropriately targeted advertisements.

In general, we reserve the right to also transmit your data to other countries outside of the EU or EEA. In this case, we will however ensure a minimum level of data protection corresponding to the GDPR level of protection, through the appropriate arrangements.


5. Duration for which we store personal data

The criteria for the duration of storage for personal data is the respective legal retention period, after which the data will be deleted. In addition to this, we save the respective data only provided that they are still necessary for the fulfillment of a contract.

More information about our basic procedures relating to storage of personal data can be found in the section entitled "Our Privacy Policy in detail" here.


6. Rights of the person affected – which rights do you have in relation to your personal data stored by us?

Even if we already hold your personal data, you are entitled to various rights with regard to this information. If you would like to talk to us regarding this, please do not hesitate to contact us. We will make every effort to take care of your query as soon as possible and every case will be treated in accordance with applicable legal regulations. Please note that we may record our communication in order to better solve the issues raised by you.

Insofar as we save your personal data, certain legal rights apply (the "rights of the person affected"), which we will outline here. More information about individual rights can be found here.

  • Right to access information
    At any time, you have the right to request us to confirm which information we have saved about you, and to request that this information be changed, updated, or deleted. We can then comply with your request. We also have the following options:
    • We may ask you to confirm your identity, or request further information, and
    • provided that this is permitted by law, we can decline your request. In this case, we will explain the reasons for doing so.
  • Right to objection:
    If we use your data because we believe this is in our legitimate interests and you do not agree, you have the right to object. We will respond to your request within 30 days. In certain cases, we are entitled to extend this period. We will usually only disagree in very narrowly defined circumstances.
  • Right to revoke consent:
    If we have obtained your consent to process your personal data for specific activities (for example, in order to send you advertisements), you can revoke this consent at any time.
  • Right to correction
    You have the right to request that the personal data concerning you be immediately corrected or amended.
  • Right to deletion
    In certain situations (for example, if we have unlawfully processed your data) you have the right to request us to delete your personal data. We will reply to your request within 30 days (in certain cases, we may however have the right to extend this period) and we will only disagree in very specific, narrowly defined circumstances – for example, if the data is absolutely necessary in order to continue to provide our services to you or to ensure the protection of our intellectual property. If we agree to your request, we will delete your data, but we will generally assume that you wish your name to be included in the list of persons that do not want to be contacted. In this way, we minimize the chance that you will be contacted in the future should your data be collected separately under other circumstances. If you do not wish this, please let us know.
  • Right to restrict processing
    Instead of requesting deletion, you can also request from us that the processing of your data be restricted or blocked. We will also reply to this request within 30 days, except if we still need the data, for example in order to continue to provide our services to you or to ensure the protection of our intellectual property.
  • Right to data portability
    Should you wish, you have the right to transfer your data from us to another person responsible. We will support you by transferring your data directly for you or by providing you with a copy in a standard machine-readable format.
  • Rights relating to automated decisions (profiling)
    Under certain circumstances, you have the right not to be subject to a decision that has been based exclusively on automated processing and that will have legal effect against you. However, under certain circumstances we may have a legitimate interest in such automated decision-making.
  • Right of appeal to a regulatory body
    You also have the right to lodge a complaint with a local regulatory body. Details on this topic can be found here.

7. Use of cookies

Our websites/web services use "cookies". Cookies are small text files that are saved on the hard drive of your PC (client) for a defined period.

Most cookies we use are deleted at the end of the browsing session (known as session cookies).
Other cookies stay on your computer and allow us to recognize your computer on your next visit ( (permanent or persistent cookies).
Cookies usually contain a "cookie ID". This is a pseudonymized date in the form of a unique cookie identification.
It consists of a series of characters that can be used to associate websites and the servers with a specific Internet browser (client) in which the cookie is saved.

Cookies are generally distinguished into first and third party cookies.

First party cookies will only be assigned by the website that you are currently on (for example, the website under the domain provenexpert.com).
Expert Systems AG uses first party cookies for essential website functions, like for storing website settings, restoring sessions and for securing your session data.

Within this process, access only occurs in impersonalized form and exclusively when you visit our website. Other websites cannot access this information.
To ensure the data security of our visitors, it is necessary to allow first party cookies in order to use provenexpert.com .

Third party cookies are set by a third party provider that has been authorized by Expert Systems AG, i.e. not by the actual website that you are currently viewing.

By using these cookies, we can adjust our offers to best meet customer preferences and can make browsing our site as convenient as possible for you (advertising, conversion tracking and personalization).

In addition, we use third party providers in order to collect online statistics (analytics) as a basis for measuring the success of our advertising offers and subsequently improving them.
Even when cookies from third party providers are used, data is only accessed in an anonymized form.

An overview of third parties on our websites can be found here in the section entitled "Use and application of third party tools and services on our websites".

All essential services from our website/web services essentially work without the use of third party cookies.

You may prevent the installation of cookies anytime by selecting the option "Do not accept cookies" in your browser. In addition, you can at any time delete cookies via your Internet browser or another software program. This can be done with any standard Internet browser.


Part 3: Our Privacy Policy in detail


A. Detailed information about the processing of user and customer data


1. What personal data do we collect?

General personal data of our users & Customer data:
We collect some data about our customers and users that we require to deliver our products and implement contracts and for license management. We therefore require your name, your email address and country of residence in order to create a user account, which is then used to order service packages. The same information is collected when you register for our newsletter. We may also require further information from you (e.g. address, telephone number or date of birth) to order of services. You may also provide us with further data - this is optional. The specific data collected depends on the form or input mask used, or as requested by our support staff over the phone.

If for any reason we require additional personal data from you, we will let you know.

We analyze the use of our products with Google Analytics. Here, specific computer data (including your computer's hardware key, processor name etc.) is used to create a pseudonymized profile, which collects usage data in order to improve our products. For more information on this topic can be found here.

General personal data of evaluators of our users and customers:
When you create reviews, we generally store only your email address and the associated log file as inventory data.
You also have the option to enter your first and last name, which we will also save.
Visitors to our websites:
When normal Internet users visit our website, we save data to what are known as log files. Log files consist of the IP address assigned by the Internet service provider to the computer making the request for that session, as well as the name and version of the Internet browser being used to visit the website.

We also use our own session cookies when you visit our website. The information we obtain from these include the type and version of your Internet browser, the website from which you came to our website, which pages you visited on our website, as well as the date and duration of your visit.


2. From whom is personal data collected?

We generally only collect your personal data directly from you.

Exception:
If you are a member of an association or other organization with which we have a framework agreement, we may collect your data related to that organisation.


3. Why we collect personal data and what we use it for

User data:
In general, we use information about our users or customers in the following ways:

a) Advertising measures
We may send you information at regular intervals that we believe to be of interest to you, and also inform you of certain discounts and special offers to which you are entitled as a result of your business relationship with us.

We require your consent for some aspects of these activities that are not covered by our legitimate interests (in particular for data collection using cookies and direct marketing to you through our digital channels). According to the circumstance, we will ask for your explicit consent via "opt-in" or silent consent via "soft opt-in" (see below).

Consent via "Soft opt-in" is a specific form of consent that applies if you have had business dealings with us before (e.g. you have ordered a product from us or registered a domain with us) and we may advertise other products or services within this context. For consent via "soft opt-in", we will consider your consent as provided, as long as you do not withdraw it.

You can revoke your consent at any time. For more information on this topic can be found here.

Our advertising as a whole is based on entities that we consider to be especially helpful to our customers and users. However, we are aware that we do not always do things the right way for everybody. We may use your data to display you advertisements and other Expert Systems AG content on other websites, e.g. Facebook. If you do not wish your data to be used in this way, please change the cookie settings in your browser, as described above. Even if you deactivate advertisement cookies, it's possible that you may continue to receive Expert Systems AG advertisements. If this happens, it is because the advertisement is targeted towards an anonymous target group and not towards you specifically.

b) Functionality of our products and protection of our intellectual property rights
We are dependent on protecting our intellectual property rights, not least for the purposes of being able to offer you our products and services at their usual standard of quality and at attractive prices.
In order to enable you to use our products, a user account is necessary, where certain data must be obligatorily saved (name, email address and country).

c) Assertion, exercise or defence of legal claims
In unusual cases, we may also use your personal data in order to assert, exercise or defend legal rights.

We may use your personal data for these purposes if it corresponds with our legitimate interests. For more information on this topic and what that means can be found here.


4. Disclosure of personal data

We may share your personal data with the following categories of people in a variety of ways and for a variety of purposes, as appropriate and in accordance with local laws and regulations:

  • All company groups
  • Tax authorities, audit authorities or other authorities, if we in good faith believe that we are required by law or other regulation to disclose such information (for example, because of a request from a tax authority or in connection with an anticipated legal dispute)
  • External service providers that provide services in our name (including external email providers, auditors and accountants, technical support)
  • Providers of external IT services and storage providers, if a corresponding arrangement (or similar assurance) exists
  • Marketing technology platforms and suppliers

If in future we merge with or are acquired by another company (or should meaningful discussion about such a possibility take place), we may disclose your personal data to the (future) new company owners.

In general, we reserve the right to also transmit your data to other countries outside of the EU or EEA. In this case, we will however ensure a minimum level of data protection corresponding to the GDPR level of protection, through the appropriate arrangements.


5. Duration for which we store personal data

We process and save personal data solely for the duration necessary for achieving the purpose for which the data was stored, or as stipulated in laws and requirements set by the European directive and regulation provider or another legislator to which we are subject.

If the storage purpose ceases to apply or if a storage period prescribed by European directive and regulation provider or another competent legislator expires, the personal data will be blocked or deleted routinely and in accordance with the statutory provisions.


6. How we protect your personal data

We will adopt all reasonable and appropriate measures to protect the personal information we have stored from misuse, loss or unauthorized access. To this end, we have taken a range of technical and organizational measures. This includes measures to deal with any suspected breaches of data.

If you believe that your personal data has been misused or has been lost or has been accessed without authority, please inform us immediately. Our contact details can be found in Part 1 of this Privacy Policy.


B. Detailed information about the use of our website

As mentioned above, we collect a limited amount of data from visitors to our websites in order to facilitate navigation of our websites and to better manage the services that we offer to you. You can use our websites without having to provide any personal data. In certain cases (e.g. Store orders, product activation etc.), processing of personal data may be required.


1. General data and information collection

Our websites collect a variety of general data and information each time one of their pages is loaded. This general data and information is saved to our server log files. Data that may be collected includes (1) browser types used and their versions, (2) operating system used by the accessing system, (3) the website from which an accessing system reaches our websites (what is known as a "referrer"), (4) subpages on our websites that are accessed by an accessing system, (5) date and time of visit to websites, (6) an Internet Protocol Address (IP address) and (7) any other similar data and information, that could serve as hazard prevention in the event of an attack on our information technological systems.

No conclusions are drawn about the person concerned during the use of this general data and information. This information is required in order to (1) correctly transmit the content of our website, (2) optimize content of and advertising for our website, (3) guarantee the permanent functional operability of our information technology systems and technology for our website, and (4) in the event of a cyber attack, provide law enforcers with necessary information for prosecution. This anonymously collected data and information is therefore evaluated by Expert Systems AG statistically and also with the aim of increasing data protection and data security in our company ultimately to ensure an optimum level of protection for the personal data processed by us. Anonymous server log file data are stored separately from all personal data provided by a person concerned.


2. Registration on our website

You can register your personal data on several of our websites, for instance by signing up to our newsletter or setting up a user account (e.g. by activating an Expert Systems AG product). The specific personal data you submit to Expert Systems AG is dependent on the type of input mask used for registration. The personal data submitted by the person concerned will be collected and stored for the sole purpose of internal use and purposes by Expert Systems AG. We may arrange for disclosure to one or more contract processors, for example a telecommunications provider, who also uses the personal data exclusively for an internal use that is attributable to us.

When registering on an Expert Systems AG website, the IP address provided by your Internet service provider (ISP), date and time of registration will also be stored. This data is stored against the background that the misuse of our services can only be prevented in this manner and that this data may enable committed criminal offences to be investigated. In this respect, the storage of this data is necessary for Expert Systems AG security reasons. This data will not be passed on to third parties unless required to do so by law or for the purpose of criminal prosecution.

Registration by voluntarily submitting data also enables us to offer you content or services that may only be offered to registered users due to to the nature of the offer. Registered users are free to modify personal data submitted during registration or have them deleted in entirety from our database at any time, provided that it is no longer needed to fulfil the contract (e.g. if the contract term has not yet expired) or is subject to legal retention periods.

Upon request, we will provide you at any time with information about which personal data we have stored about you.
Our data protection officer is available as a contact person in this regard.


3. Subscription to our newsletter

Users have the option of subscribing to our newsletter via our websites. The specific personal data you submit to us when signing up to the newsletter is dependent on the type of input mask used.

You can only receive our newsletter if you (1) have a valid email address and (2) have registered for newsletter distribution.

When registering for the newsletter, the IP address provided by your Internet service provider (ISP), date and time of registration will also be stored. The collection of this data is necessary in order to track (potential) misuse of email addresses at a later point in time and therefore fulfils the purpose of legal protection for Expert Systems AG.

Personal data stored within the scope of registration for newsletters will only be used in order to distribute our newsletter. This data will solely be transmitted to CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede, to whom our newsletter distribution is contracted. In addition, no data is disclosed to third parties. You can cancel the use of your email address for advertising purposes at any time by clicking "Unsubscribe" at the bottom of the newsletter. You can at any time revoke the consent you have granted for storing personal data in order to receive our newsletter.


4. Newsletter tracking

The Expert Systems AG newsletters contain what are known as tracking pixels. A tracking pixel is a miniature graphic embedded in emails in HTML format for the purposes of recording and analyzing log files. This enables us to conduct a statistic evaluation of the success or failure of our online marketing campaigns. On the basis of the technology used, we can recognize whether and when an email was opened by you and whether you clicked on the links within the email.

Data collected in this manner is stored and evaluated on our account by CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede, in order to optimize newsletter distribution and modify the content of future newsletters further so that they match the interests of the person receiving the newsletter. Your data will not be disclosed to any third parties. You can revoke your declaration of consent for this, which you have granted separately, in this regard at any time. To do so, please contact our data protection officer.


5. Blog comment feature

For our blog's comment feature, we use the comment system provided by the web service Disqus. All personal and non-personal data generated (comments, links, usernames, passwords) and submitted (email addresses, third-party login credentials) via the Disqus comment system are sent to the Disqus server, where they are processed and stored. The Terms of Use and policies of Disqus apply with regard to this process and can be found here.


6. Contact options via the websites

Our websites contains legally required information, which enables us to be contacted rapidly in a direct manner, for instance by email. If you contact us by email or via a contact form, the personal data submitted by you will be stored automatically. We store this voluntarily submitted personal data for purposes of handling or to communicate with you; we will not pass it on to third parties.


7. Use and application of third party tools and services on our websites

We have integrated various third-party components on our websites. primarily for the purpose of optimizing your surfing experience and analyze user behavior on our websites. The following provides you with more information about this:

a) Google
We use various services provided by Google, Inc. on our websites. The operator for the services of Google Remarketing is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The following services are integrated into our websites:

  • Google Analytics (with anonymization function)
    The Expert Systems AG has integrated Google Analytics components into its websites.
    The operator for Google Analytics components is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
    Google complies with the data protection provisions of the Privacy Shield agreement and is registered with the U.S. Department of Commerce's "Privacy Shield" program.
    https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
    Expert Systems uses an anonymization function for web analysis via Google Analytics, which Google uses to shorten and anonymize the IP address of the Internet connection of the person concerned.

    Google Analytics is a web analytics service. Web analytics is the collection, organization and analysis of data on the behavior of visitors to websites. A web analytics service collects, among other things, data on which websites a person concerned came to a website from ("referrer" URLs), which subpages of the websites were accessed or how often and for how long a website was viewed. These web analysis metrics are mainly used as a data basis for optimizing the functions and contents of a website.
    Google Analytics sets a cookie on the computer of the person concerned. The definition of cookies has been provided above. Using cookies enables Google to analyze the use of our websites. Each time a user visits one of the pages of the websites that are operated by Expert Systems AG and upon which Google Analytics components are embedded, the Internet browser on the computer of the person concerned is automatically prompted by the Google Analytics components to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the person concerned, which enables Google to trace the origin of the visitors and their behavior on the site, among other things.
    Cookies are used to store personal information, such as access time, the location from which access came and the frequency of visits to our websites by the person concerned. For every visit to our websites, this personal data, including the IP address of the Internet connection used by the person concerned, will be transferred to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may disclose the personal data collected through this technical process to third parties.
    You can prevent the setting of cookies by our websites, as described above, at any time via the settings for your Internet browser and thus permanently object to the setting of cookies. This Internet browser setting will also prevent Google from setting a cookie on the computer of the person concerned. In addition, cookies that have already been set by Google Analytics can be deleted via your Internet browser or another software program.
    Furthermore, the person concerned has the option to object to and prevent the recording of data on the use of these websites by Google Analytics and the processing of this data by Google. To do so, the person concerned must download and install a browser add-on under the linkhttps://tools.google.com/dlpage/gaoptout. This browser add-on communicates to Google Analytics via JavaScript that data and information regarding visitors to websites may not be transferred to Google Analytics. The installation of the browser add-on will be considered as an objection by Google. If the information technology system of the person concerned is at a later point in time deleted, formatted or reinstalled, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person under their authority, it is possible to reinstall or reactivate the browser add-on.

    Further information and the Google Analytics Privacy Policy can be viewed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/intl/de/analytics/privacyoverview.html.
  • Google AdWords
    Google AdWords is an Internet advertising service that permits advertisers to place ads in Google search engine results and in the Google advertising network. Google AdWords enables advertisers to set predefined keywords: an advertisement will be displayed in Google search results only if the user's search engine results are relevant to the keywords. Within the Google advertising network, advertisements are distributed to thematically relevant websites by means of an automatic algorithm and predefined keywords.

    Google AdWords are used for the advertisement of our websites through the placement of interest-based advertisements on websites of other companies and in the search engines results for search engine Google, as well as the placement of third party advertisements on our website.

    Should a person arrive at our website via a Google advertisement, a "conversion cookie" will be placed on the computer of that user by Google. The definition of cookies has been provided above. A conversion cookie loses its validity after a limited period of time and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a person who has placed an ad on our website has generated revenue, that is, whether they have completed or canceled a purchase of goods.

    The data and information obtained through the use of conversion cookies are used by Google to create statistics about visits to our website. These visitor statistics are in turn used by us to determine the total number of users who arrived at our website via AdWords advertisements, as well as the success rate of the corresponding AdWord advertisement, and to optimize our AdWords advertisements in the future. Neither our company nor the other clients of Google AdWords receive information from Google which could identify the person concerned.

    By means of conversion cookies, personal data is saved, for example the websites that have been visited by the person concerned. For every visit to our websites, therefore, personal data including the IP address of the Internet connection of the person concerned will be transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may disclose the personal data collected through this technical process to third parties.

    You can prevent the setting of cookies by our websites, as described above, at any time via the settings for your Internet browser and thus permanently object to the setting of cookies. This Internet browser setting will also prevent Google from setting a conversion cookie on the computer of the person concerned. In addition, cookies that have already been set by Google AdWords can be deleted via your Internet browser or another software program.

    In addition, the person concerned can choose not to receive interest-based advertising from Google. To do this you need to go to www.google.de/settings/ads on each of the Internet browsers you use and modify the settings there.

    Further information and the Google Privacy Policy can be viewed at https://www.google.de/intl/de/policies/privacy/.
  • Google Optimize
    Google Optimize is a service to carry out so-called A/B tests - primarily in the field of marketing.
    A, for example, is the original of a subpage of our website, B is a variant of this subpage in which a certain detail has usually been changed, e.g. the color of a button. In the comparison it is then analyzed with which color the button was clicked on more often.
    Further information and the Google Privacy Policy can be viewed at https://www.google.de/intl/de/policies/privacy/.

b) Bing Ads
The Expert Systems AG has integrated Bing Ads into this website. Bing Ads is an Internet advertising service that allows advertisers to place ads both in Bing's search engine results and in the Bing advertising network. Bing Ads allows an advertiser to specify certain keywords in advance, which are used to display an ad in Bing's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. Within the Bing advertising network, advertisements are distributed to thematically relevant websites by means of an automatic algorithm and predefined keywords.

The operating company for Bing Ads' services is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

The purpose of Bing Ads is to promote our website by displaying interest-relative advertising on Bing.com (and websites operated by Bing such as MSN.com, Bing.de and Bing.co.uk), AOL and Yahoo.com (including websites operated by Yahoo). The search network also includes third-party websites operated by Microsoft and Yahoo consortium search partners.

If you access our website via such an advertisement, a cookie is placed on your computer. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website. The conversion cookie enables both Microsoft and us to track whether a person affected who came to our website via a Bing-Ads advertisement generated revenue, i.e., whether they completed or cancelled a purchase of goods.

A Bing UET tag is integrated into our website. This is a code used in connection with the cookie to store personal information, such as the web pages visited by the person concerned. Personal data, including the IP address of the Internet connection used by the person concerned, is therefore transferred to Microsoft in Australia, Austria, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Ireland, Japan