We’ve been in the commercial solar industry since 2012, and over the years, we've tried just about every kind of lead gen service out there — from marketing agencies to in-house cold calling to online ad campaigns with Meta & Google. Most of them overpromised and underdelivered, or just sent us a bunch of unqualified leads that went nowhere.
So when we first came across CEG.Ai Agency, we were skeptical. The promise of exclusive, high-quality appointments with decision-makers sounded great — but we’ve heard that story before. Still, the no lock-in contracts offer gave us the confidence to give it a shot for 30-60 days.
I'll be honest — the first month or so started off a bit slow. We had a handful of appointments, but nothing spectacular. But we stuck with it, and after about 4–5 weeks, things started to ramp up significantly and we received 27 appointments in the second month which made sense for the slower first month. We’re now getting around 18-22 commercial solar appointments booked with final decision makers per month, and the quality is the best we’ve seen in years. We tried everything from commission only pay on install leads, and 3 quote shared leads models, and the volume was terrible. Struggling to service more than 5 per month with these other companies and we could tell the quality was not there.
These aren’t recycled leads or generic info requests — we’re talking direct conversations with business owners, commercial facility managers, sustainability directors, and execs who are actually in a position to make decisions about commercial solar. They’re well-informed, interested, and often already partway down the buying journey.
In just 9 months, we’ve already closed over 780kW of new projects — all of them commissioned and operational — and we’ve got another 250kW in the pipeline that looks very promising. The return on investment is undeniable. Honestly, the monthly fee pays for itself many times over.
If you’re serious about scaling your commercial solar business and tired of wasting time on low-quality leads, I highly recommend giving CEG.Ai's commercial solar leads campaigns a shot. It’s not a magic button — but you will get a dedicated campaign manager and outreach team who do all the work for you — the only time you need to input is confirming a meeting time a week in advance. Every site inspection booked we received power bills from their team before hand on about 70% of the occasion which is very high from our experience compared to most other lead gen companies, most that don't even provide the energy bills. My recommendation is give it a go, there's no lock-in-contracts.