In recent years, we were never sure whether changes in our store would really lead to an uplift. We didn't have a structured testing approach, but rather decided based on gut feeling and personal preferences.
DRIP took our A/B testing to the next level. During several months of collaboration, we analyzed potentials in the store and developed test hypotheses from them, implemented them in the store and evaluated them.
In my opinion, it makes a lot of sense to have an agency like DRIP support you in testing, because...:
- They share benchmarks from countless other cases with you,
- Put your store and your goals at the center of the collaboration,
- Proactively provide testing ideas and feedback,
- Teach you how testing really works.
Very few agencies in the DACH region work like this.
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