"Customers with a system" - A masterpiece of customer acquisition and retention
"Kunden mit System" by Florian and Thomas Stahl is an absolute game-changer for anyone who seriously wants to get to grips with the subject of customer retention and acquisition. Even after the first few chapters, I was completely hooked and could hardly wait to implement the concepts in my own company.
I would particularly like to emphasize the ingenious cycle of the funnel and circle, which the authors explain so impressively and clearly. This model not only shows how to acquire new customers, but also how to retain them in the long term. The funnel helps to systematically identify and approach potential customers, while the circle ensures that these customers keep coming back and develop into loyal followers.
The practical approach and numerous tips for implementing a CRM system are priceless. The authors not only share theoretical knowledge, but also their own experiences and best practices, which makes the book particularly valuable. Each chapter is packed with actionable strategies that can be put into practice immediately.
For me, the investment in this book has paid off several times over. Not only has it helped me use my CRM system more efficiently, but it has also deepened my understanding of the entire customer journey.
I highly recommend "Customers with a System" to any business owner, marketing or sales professional. This book should be on every entrepreneur's desk. It is essential reading for anyone who wants to take their business to the next level.
Florian and Thomas Stahl have created a true masterpiece with this book. Thank you very much for this impressive work, this valuable resource!
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