Who we are and what we do
Cider House is a creative studio dedicated to helping small businesses thrive online.
We specialize in custom WordPress websites, local SEO, branding, and content strategy — built from the ground up with purpose, personality, and performance in mind.
...
Our clients aren’t corporations or faceless franchises. They’re the independent business owners, the founders, the local legends. They’re roofers, consultants, shopkeepers, wellness professionals, and family-run companies doing real work in real communities.
We’re here to make sure they get noticed — and grow.
How we help: digital services with a small business backbone
We build modern, easy-to-use WordPress websites that aren’t just pretty — they’re powerful.
From design and development to content and optimization, we take a full-picture approach that blends clean code, smart SEO, and conversion-focused structure.
We believe:
Your website should clearly reflect who you are and what you do
Your content should drive results, not just fill space
Your brand should feel like you — but polished, intentional, and trustworthy
Whether you're launching something new, rebranding, or tired of a site that doesn’t perform, we bring clarity, creativity, and momentum to your next chapter.
What sets us apart? We're grounded, not generic.
We don't churn out template sites or vanish after launch.
We don’t lead with jargon, upsells, or vague promises.
Instead, we get to know you — your goals, your business, your customers.
Then we build a digital presence that supports your work and amplifies your impact.
That might mean:
A clean, fast WordPress site with clear calls to action
Local SEO to help you rank in the towns that matter
Better content and structure to convert more visitors into buyers
A refreshed brand voice that finally sounds like you
Whatever the solution, it’s always custom, always strategic, and always built around helping you grow.
Why we love what we do
We believe small businesses are the backbone of every community.
You support local economies, hire locally, give back, and bring character to every neighborhood.
You’re the reason we care so much about the work we do.
We’ve seen firsthand what happens when a business gets a site that actually works — the calls come in, the confidence goes up, and the brand grows stronger.
That’s what gets us out of bed every day.
Not awards. Not buzzwords. Just the satisfaction of helping good businesses reach more people.
Where we work and who we serve
We're based in Western Massachusetts but serve businesses across the country — from creative professionals in New England to contractors and service providers in Arizona and beyond.
We’ve worked with:
Local trades: roofers, plumbers, electricians, HVAC pros
Creatives and coaches: authors, designers, educators
Wellness brands: therapists, studios, healers
Nonprofits, makers, and solo founders doing it all
Whether you're running a generational business or a brand-new venture, if you're serious about showing up online — we’re ready to help.
Our approach: content-first, conversion-minded
Most agencies focus on how a website looks. We focus on what it does.
That means we start with messaging and structure — then build a design around it that brings everything into alignment. This content-first approach leads to clearer, more effective websites that connect with the right audience and drive results.
We design for usability.
We build for SEO.
And we write with your ideal customer in mind.
What we offer
Custom WordPress web design and development
Local and technical SEO strategy
Branding and visual identity for small businesses
Content writing and storytelling support
Website maintenance, optimization, and updates
Lead generation strategy and conversion planning
We don’t just give you a website. We give you a tool that supports your goals, simplifies your day-to-day, and helps people find and trust your business.
What makes Cider House different
We treat your business like it's our own — with care, honesty, and a commitment to getting it right.
You won’t find a junior account rep juggling a hundred clients.
You’ll work with a small, focused team that knows what we’re doing — and actually does the work.
We’re not just website people. We’re writers, designers, builders, and thinkers.
We know how to turn ideas into action, and action into measurable growth.
And we don’t ghost after launch. We’re in this for the long haul, offering ongoing support, check-ins, and smart suggestions to help you stay ahead.
Let’s build something real
If you’re tired of generic web builders, shady SEO pitches, or a brand that no longer fits your business — we should talk.
Cider House helps small businesses show up online with confidence and clarity.
We believe in good design, good writing, and good people.
And we believe you deserve a website that reflects the value you bring to your community.
Let’s build it together.