Franchise Marketing Systems (FMS)
Franchise Marketing Systems (FMS) is a full-service franchise development, consulting, marketing, and franchise sales organization that helps business owners transform successful businesses into structured,
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scalable franchise systems. FMS works with both emerging and established brands to develop the infrastructure, documentation, marketing strategy, sales processes, and support systems needed to expand through franchising.
Founded and led by Chris Conner, Franchise Marketing Systems has built its practice around a hands-on approach to franchise development. Rather than simply preparing franchise documents and handing them back to the client, FMS works alongside business owners through the entire franchise development and growth process—from determining whether a business is ready to franchise to helping the brand recruit franchisees and expand into new markets.
According to the company's current website, the FMS team has worked on the development of more than 1,500 brands and over 11,000 franchise units, reflecting experience across a wide range of industries and business models.
What Does Franchise Marketing Systems Do?
FMS helps companies build the complete infrastructure needed to become a franchisor and successfully market their franchise opportunity.
The process typically begins by analyzing the existing business model and determining how it can be replicated by independent franchise owners. FMS works with the business owner to define the franchise structure, including the franchise fee, royalty structure, territory model, franchisee profile, training requirements, marketing obligations, growth strategy, and overall franchise economics.
From there, FMS assists in coordinating and developing the components needed to take the franchise system to market.
Services commonly include:
Franchise strategy and business model development
Franchise Disclosure Document (FDD) development and coordination
Franchise Agreement development and legal coordination
Franchise financial modeling
Franchise fees, royalties, and territory structuring
Franchise operations manuals
Franchise training programs
Franchise business plans
Franchise marketing plans
Franchise sales presentations and collateral
Franchise websites and lead-generation programs
Franchise CRM and sales-process development
Franchise broker and referral-network strategy
Franchise sales support
State franchise registration assistance and coordination
Franchisee onboarding and development
Multi-unit and area-development strategies
Master franchise and international expansion planning
Ongoing franchise consulting and system-growth support
One of the distinguishing aspects of the FMS model is that the relationship can continue well beyond the initial development of the FDD and operations manual. The company works with brands as they begin recruiting franchisees, entering new markets, refining their sales approach, developing additional support infrastructure, and building a larger franchise organization.
From Business Owner to Franchisor
Franchising a business requires much more than creating legal documents.
A successful business owner may know how to operate one, five, or even twenty company locations, but becoming a franchisor introduces an entirely different set of responsibilities.
The franchisor must be able to teach another entrepreneur how to operate the business, protect the brand, maintain operating standards, provide training and support, market the franchise opportunity, comply with franchise regulations, manage franchise relationships, and continue improving the system.
FMS helps business owners make that transition.
The objective is to take the knowledge that may currently exist primarily in the founder's head and convert it into a repeatable franchise system that can be taught, documented, marketed, sold, and supported.
That includes answering critical questions such as:
Who is the ideal franchisee?
How much should the franchise fee be?
What royalty structure makes sense?
How large should a protected territory be?
How much capital should a franchisee need?
What training should franchisees receive?
What support should the franchisor provide?
How should franchise leads be generated?
How should franchise candidates be qualified and sold?
Which markets should the brand target first?
These decisions can have a significant impact on the long-term health of the franchise system.
Franchise Marketing and Franchise Sales
Another major component of FMS's work is helping franchisors actually take their franchise offering to market.
Having an FDD does not automatically create a successful franchise company.
The franchisor needs a strategy for generating qualified candidates, communicating the value of the opportunity, managing leads, conducting discovery calls, providing required disclosures, introducing candidates to management, evaluating territories, and ultimately awarding franchises to qualified operators.
FMS assists brands with the development and implementation of franchise marketing and sales strategies that can incorporate digital advertising, franchise portals, organic content, social media, public relations, franchise trade shows, broker networks, email campaigns, referral programs, franchise sales websites, CRM systems, and direct franchise sales.
The goal is not simply to generate large numbers of leads. It is to identify prospective franchise owners who have the capital, experience, personality, market knowledge, and commitment needed to represent the brand successfully.
Experience Across Multiple Industries
FMS has worked with businesses across a broad range of categories, including restaurants, food service, home services, professional services, healthcare, fitness, retail, automotive, education, technology, business-to-business services, transportation, restoration, construction, senior services, hospitality, and many other industries.
That breadth of experience can be valuable because franchise development principles frequently transfer across industries even though every brand ultimately requires its own strategy.
A restaurant franchise, for example, may require extensive site selection, construction, supply-chain, food-cost, and kitchen-management systems. A home-service franchise may instead emphasize territory design, technician recruitment, vehicles, dispatch, local marketing, and lead generation.
FMS works to design the franchise program around the actual economics and operating requirements of the individual brand rather than forcing every company into the same franchise model.
Franchise Marketing Systems Reviews
Public reviews of Franchise Marketing Systems are particularly strong.
As of September 2026, FMS has a 4.9 out of 5 Trustpilot rating based on more than 100 reviews. Reviewers frequently mention the team's responsiveness, franchise knowledge, accessibility, professionalism, and willingness to remain involved throughout the development process.
FMS is also a BBB Accredited Business with an A+ BBB rating, and its BBB customer-review page currently shows a 5-star average rating. Public BBB reviews repeatedly reference the company's franchise knowledge, organization, responsiveness, guidance through the FDD and registration process, and continued support after development.
Publicly aggregated Google review data also shows FMS with approximately a 4.9-star rating, with reviewers describing positive experiences working with the company.
Several themes appear repeatedly throughout FMS client reviews:
Hands-on support. Clients frequently indicate that FMS remains involved rather than simply delivering documents and ending the engagement.
Responsiveness. Reviewers often comment on the team's availability and willingness to answer questions as the franchise system is being developed.
Franchise expertise. Clients regularly cite the team's knowledge of franchise structure, FDD development, operations, marketing, sales, and franchise regulations.
Simplifying a complicated process. Many entrepreneurs enter franchising with little understanding of the regulatory or operational requirements. Reviews frequently mention FMS's ability to break the process into understandable steps.
Long-term relationships. Some reviewers describe working with FMS for many years after their initial franchise launch, suggesting that the relationship can extend beyond the initial development engagement.
More Than Franchise Documents
Perhaps the most important distinction in understanding Franchise Marketing Systems is that FMS is not positioned simply as an FDD preparation company.
The FDD and Franchise Agreement are important components of becoming a franchisor, but they represent only one part of building a franchise system.
A brand also needs:
Strategy.
Operations.
Training.
Marketing.
Sales.
Technology.
Franchisee recruitment.
Ongoing support.
Leadership.
FMS works across these different disciplines to help clients move from having a successful independent business to operating an organized franchise company.
For emerging franchisors, this means helping build the foundation from the ground up. For existing franchise systems, it can mean helping improve franchise marketing, sales, expansion strategy, franchisee recruitment, multi-unit development, or international growth.
Building Brands for Long-Term Franchise Growth
The ultimate objective of Franchise Marketing Systems is not simply to help a company become legally capable of selling franchises.
The objective is to help build a sustainable franchise organization capable of expanding into new markets while maintaining the systems, standards, culture, and customer experience that made the original business successful.
Franchising can allow business owners to expand using the capital and management efforts of independent franchise owners, but successful franchise growth requires the right foundation.
