As a health and fitness platform, iFit operates by providing a range of interactive and immersive workout experiences. Users can access over 10,000 workouts, guided by more than 180 trainers, allowing them to engage in both on-demand and live
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workouts set in stunning locations around the globe. The platform is supported by proprietary software and connected fitness hardware, including treadmills, bikes, ellipticals, rowers, and strength equipment, catering to diverse fitness preferences.
With a user base of 6.4 million individuals, iFit streams over 123 million workouts annually and has garnered over 58,000 reviews on the App Store. The platform features regular content updates and progressive workout programs, promoting fitness accessibility regardless of location. Additionally, the iFit Science Council consists of specialists in exercise science and health, guiding the development of innovative fitness experiences to maximize user engagement and motivation.