Due to my order to create a logo for a newly founded energy consulting company, I received a PDF document of several pages. Here is my mail in the wording to the management:
You can pass on to your design department the following quote from me: "Wau!"
It's just awesome how great the logos look. I also showed them to my family yesterday and everyone was speechless.
Now I have the extremely difficult choice between very good, incredibly good and excellent logos.
The logos on page 3 remind me of the icons in the individual renovation roadmap.
Link: https://www.effizienzhaus-online.de/sanierungfahrplan-bafa-foerderung/
This results in a high recognition value for the customers. However, they only recognize this when they hold the iSFP in their hands and the logos specified by the Federal Ministry are used. In other words, the order has already been completed.
The bottom three logos on page 4 are appealing because they are "clean". The color scheme looks inviting. Very warm and friendly.
On page 5, the logos also look very good. A bit playful, but nice to look at. The 'kids' (14 and 16yo) were less attracted to these.
The top logo on page 6 is more fitting for a company that deals with heating and cooling technology: Warm air rises, cold air falls down.
Below that, the logo reminds me distantly of a construction company that uses large excavators to dig up the earth. I can already rule that out as a candidate.
Page 7 shows an appealing logo with the stylized house. It is easy to grasp and can also be extended with hints of solar cells on the side (for later).
The logos on page 8 are probably further developments of the one on page 7, which are currently our favorite. However, these are distantly reminiscent of the well-known and very successful TV series "Hörmal wer da hämmert", or "Home Improvement" as it is called in the original English. I am not sure if it is far enough from the logo of the show so that you will not get any problems.
The way the implied chimney is brought in is a very nice design solution. This logo can also be equipped with stylish solar cells, so it is suitable for further development of the company.
The very compact logo on page 9 is well suited for space-saving presentation anywhere. Connecting the house wall with the letters is somehow disturbing. Even though it gives it a self-contained shape. Nevertheless, the logo remains in the running...
As you can see: I find it extremely difficult to choose.
Once again a big thank you to the design team.
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