Following a pitch, we commissioned the marketing agency mama marketing to develop and execute an annual campaign for Studienkreis GmbH. The task was challenging: to increase our brand’s local visibility, more clearly associate Studienkreis with tutoring for students, and simultaneously generate measurable leads.
mama managed the project end-to-end—from strategic positioning to the “Weck dein Schlau” campaign concept, creative development, and hyperlocal media planning, all the way through to operational brand activation. The mix of measures included out-of-home marketing, grocery store and waiting room TV, in-store promotions at grocery retailers, and a mobile billboard.
What stood out to me in particular was the combination of strategic and creative quality with pragmatic execution. The team delves deeply into the brand, target audiences, and local conditions, provides clear recommendations, and remains fast, reliable, and solution-oriented throughout the implementation. The campaign was executed exactly as conceived and performed very well.
I would hire mama marketing again for similar campaigns at any time and would definitely recommend them.
Show original
Translation