Why is Markenmut actually called Markenmut? ...A question we also ask ourselves from time to time to see if we are still "on course". Our very own chosen course. Because truly we didn't want to found the next creative hotshop with a bulging award festival budget. From the very beginning, we were more concerned with substance. Real, countable added value that a good marketing idea can provide. Less beauty show - more mechanics and strategic approaches that show hands-on that sales can ultimately be noticeably boosted by marketing. And all this even with limited means. After all, anyone can do it with big budgets. Less budget, however, must be compensated. Through courage! That is a proven approach. Not always easy for many failure-avoiders, but the only right way for success-seekers - like our customers.
They have understood how to replace their "budget" with "courage". Just as we have derived our name "markenmut" from the word "brand budget". Because even in the rapidly transforming digital world of brand communication, our principle remains a central pillar of brand management: courage trumps mammon!
I appreciate working with markenmut because you always find many open, constructive ears and eyes in a team of highly motivated employees who reflect on their own challenges and always come back with creative, fresh but also pragmatic suggestions.
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Profile active since 04/26/2019 | Last update: 09/20/2023
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