Who is Youri?
Youri is as unusually creative as his name, which begins with Y. Copywriter. Mental coach. French fry lover. Drummer. Storyteller. Podcaster. Listener. Hypnotist. Letter artist, volcano climber....
I've been listening to Youri's podcasts "Genius & Insanity" and "Texts that Sell" since April 22 and they have brought an incredible amount of lightness of being into my life. Youri thinks around 2 corners, then makes a perfect spot landing. I dive into each of his podcast stories fascinated and come out with a WoW effect. The magic of his words!
But Youri is not just a text genius. There is a system behind his lyrics. A psychology. Profound marketing knowledge. His letter combinations pursue and achieve goals. And these goals are the minds and hearts of people. Youri activates his listeners / readers with words. These are suddenly wide awake. And want more of it.
In marketing, this is called pull marketing. This is the opposite of hope marketing. The latter is hoping it will work. It actually works for Youri.
One of my many marketing learnings from Youri's podcasts is: you can also "brand" your words. Not just logos, images, colors, fonts... If you create your own "word creations," you make yourself distinctive. Youri branding words: stick-in-the-po marketing, larfarifactometer, brain wankery... - Delicious!
"Do you think you're stupid?" That's the title of a Youri talk. Whoever goes on a textual voyage of discovery with Youri has no chance to do so. His audience noticed that, too. From stiff as a mouse silence in the hall it went over in seconds to am-now-full-there-laughter. Magic of words!
Dear Youri, thank you very much for what your podcasts have triggered in me.
Petra Lehner
(Marketing Consultant)
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