Youri Keifens

Every (aspiring) copywriter should have a Youri Keifens 🙃

At the end of last year, it was clear to me: I'm going freelance!

I had one idea: 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴

The search for a course or further education was interesting. Many advertise with lurid titles like:

- In 3 months you earn 10 000 € per month.
- How you quickly get a six-figure turnover
- How to quickly earn more than a doctor

This is not for me.

On the side, I was looking for interesting podcasts and came across Youri's podcast. I started by listening to episode after episode. They are almost addictive.

What makes his podcast stand out: 𝗛𝗲𝗿𝘇, 𝗩𝗲𝗿𝘀𝘁𝗮𝗻𝗱, 𝗧𝗶𝗲𝗳𝗴𝗮𝗻𝗴

I liked that. And hop, made appointment with Youri to talk about his copywriting course. Calculated, briefly considered, but I was already convinced (yellow motif field says hello).

𝟯 𝗠𝗼𝗻𝗮𝘁𝗲 with Youri's Genius Class and 8 copywriting geniuses were quickly over. The time was i𝗻𝘁𝗲𝗻𝘀𝗶𝘃, 𝘀𝗽𝗮𝗻𝗻𝗲𝗻𝗱 𝘂𝗻𝗱 𝗵𝗲𝗿𝗮𝘂𝘀𝗳𝗼𝗿𝗱𝗲𝗿𝗻𝗱!

𝟭𝟮 𝗠𝗼𝗱𝘂𝗹𝗲, in which Youri gave us the ingredients for delicious texts. Besides text formulas and tips for activating copywriting, there is a lot of sales psychology, NLP and hypnosis in it. The course is excellently structured and guides you to search 😉 The live calls are a valuable exchange and Youri's personal feedbacks a great help. He puts a lot of heart into it and that rekindled my love for letters.

Thank you for the valuable time, dear Youri 🙂

A sheet full of words and still no usable sentence - Caught in the letter frustration, I ventured into the GeniusClass. My goal: "just" to find my way back into the world of copywriting. But I embarked on a lettering journey full of heart, depth and real knowledge.

Youri combines his passion for words with neuromarketing, psychology and collective experience. This results in modern perspectives that are not (yet) in books.
He conveys the course content in his well-known Youri way. With attention to detail and proper motivation, it goes through the individual modules without pressure. Many tips, checklists and mind-sets that stick in your mind like earwigs clear away self-doubt and writer's block.
After 3 months, I have rediscovered copywriting and gathered knowledge that resembles a copywriting encyclopedia.
If you learn from Youri, you learn from a future copywriting legend!

Copywriting? Anyone can do it!


Wait a minute - what? It's not that easy, is it?

Yes, it is. Take a few fresh tools (A-Class), a good dose of sales psychology, a pinch of humor and the Chef de la Cuisine: Youri. Because Youri likes to cook with letters. And anyone can do it, he says.

It's the end of 2022.
I'm looking for a 'really good' copywriting course - and in German, please.

I work as a designer and project manager for a Dutch company and we've been venturing into the German market for three years at this point. The recurring question of my Dutch colleagues to translate the website texts into German awakens frustration and resistance in me more and more often. Because I realize that 'translating' simply doesn't work.

It's as clear as a sunny morning in autumn: we don't have to translate, we have to write. Develop our own language. Pick up on cultural differences. Understand our customers and what moves them.

Since there is no German copywriter in our team and we are not so happy with the work of previous freelancers, I decide to take the writing into my own hands. I find Youri's site.

It doesn't take long to realize that I'm getting what I need here.
No blah blah and no nasty sales tricks, just honest selling for happy customers. That's what makes our company tick. It's important to me that it fits.

Saying "Free seats: 2," Youri puts a few extra flaming logs under my butt (spoiler: that's called arousing urgency). I'm on fire and my registration isn't long in coming.

February is when it all starts. Twelve weeks ... really getting down to the letter-bullets. It takes time and energy, but I couldn't have asked for a better course. Step by step, our small group learns all the ins & outs of copywriting. Youri encourages me each week with his feedback on my first, shaky writing attempts. What I've done intuitively so far, I can suddenly underpin or over-write and re-write. And ultimately sign off. With the insight into sales psychology and the human brain, pieces of the puzzle fall into place - our little group has many an ahaaa experience!

When I reach my destination, I know not only what to write, but also why.

My path to independent writing now leads me to the elaboration of a manual, in which it is written what is important when writing our texts. This way, my colleagues and I always have a guideline that we can follow. Then comes the text work: Hopefully I'll get to write a lot more in the future. It's really fun.

And if I can do it, anyone can. But you already knew that.

Thanks Youri!

Youris Copywriting Training: Have the courage to find your own voice.

My goal was to start my own business as a copywriter. I wanted to go through some kind of training that would teach me everything this craft had to offer. So I set out to find it - unfortunately, unsuccessfully.

There just wasn't anyone out there for me that really appealed to me. Rather the opposite.
But then by chance I became aware of Youri's podcast. And what can I say ... I thought: Finally I have found you!

At first I was a bit skeptical here as well, because I had never participated in any kind of online training or coaching before.
It was absolutely new territory for me.

Nevertheless, I decided to have an initial conversation - in retrospect, the best decision I could have made.
Through Youri's authentic and warm manner, I felt very comfortable right away. It quickly became clear to me: I will do the copywriting training with him.

The course is so smartly structured that everyone can work on the content at their own pace. If you are busy, you can simply have "breakfast" or, as is often the case in my case, "night snack" with Youri.

One can individually adapt the course to one's own everyday life. So you can learn great despite a busy schedule.

My personal highlight were the weekly live calls. Here you have the opportunity to ask Youri anything that is on your mind.
And there you can feel it: Youri focuses on depth - he takes the time and is 100% responsive to you and your inner world.

Youri's way picked me up. During every conversation with him I had the feeling that I was really understood.
Youri always gave so much valuable input to my questions that, to put it in his words, one "aha" moment after another made my brain tingle.

What I found particularly formative about the course is Youri's approach: out of comparability - into your own writing voice.
He encouraged me to shine through my inner world and let personality flow into the lyrics. So that the texts become distinctive, reflecting a part of me.

Thank you Youri, for this wonderful journey together with you into the world of letters.
The copywriting training with Youri was the best investment I have made so far.
I highly recommend it to everyone.

Youri's copywriting course grooved and changed my view of copywriting forever.
If you're more into loud chakka-chakka rhythms and hard "get me paid quick" vibes, you're in the wrong place in Youri's copywriting world. At the beginning of my search for a course that fit my needs, I wanted to avoid aggressive marketing and market-shouting methods.
Youri's copywriting course was a real stroke of luck for me: well thought-out course modules with a lot of know-how and sound input on topics related to sales psychology, all served up in easily digestible video sequences. Even your own writing experience is not neglected. Youri's 1:1 feedback and the group exchange in the weekly video call have helped me a lot in the further development of my writing style. Youri's open, friendly manner and his attitude, which stands for honest selling, have convinced me.
So if you want to learn copywriting on more than a surface level, you should definitely dive into the Good Vibes of Youri's copywriting world.

I already had extensive training in copywriting - so I was hesitant at first: would Youri's training really give me that extra something I was looking for? But then I saw how Youri made the words dance - that's exactly what I was missing.

I quickly realized that Youri's approach was different. Instead of just fobbing us off with text formulas and templates, he gave us the "why" behind the templates. This frees us up to write powerful texts in our own words.

This knowledge has made my texts more lively and magical. Now it is easy for me to bring texts to the point and to write them in such a way that they sound like me.

Youri has a talent for explaining difficult things simply. That's why I've really absorbed his video lessons.

What he doesn't offer: cheap "template copywriting" or quick ways to get rich. Instead, he offers in-depth, serious training that focuses on heart and mind. In the end, you can write copy that's more than blah, blah, and snark - it's magical, powerful, and sounds like you.

Learning copywriting with Youri means enjoying 12 weeks of sizzling fireworks.

Youriʼs course is about so much more than earning 10k a month right away and emigrating to Bali. It is about genuine joy in writing, terrific creativity, inner fulfillment, mutual trust, poignant marketing, and above all, touching people.

To anyone who thinks they are too shy or inexperienced for the course, I can only encourage you.
In week 8 I registered my part-time self-employment - a dream that would not have come true without Youri's great and patient guidance.

Many, many thanks for this inspiring & delicious time: This will still crackle for a long time :)

Youri has managed to change my attitude towards copywriting from "well, I just have to do it" to "wow, this is really fun" fascinating.

I was more than convinced by the pleasant mix of lively video material and the valuable exchange via the live call. Can highly recommend the course - even with little prior knowledge.
You get the magic of copywriting in bite-sized bites!

Master Youri and his words - after 12 modules, I never look at advertising copy the same way again.


Copywriting? What is that? A year ago I had no idea - but a journey over 12 exciting modules have fundamentally changed that.

To learn skills that would allow me to earn money independently, regardless of time or location - something with a future. That was my drive. Research eventually led me to copywriting and, by chance and luck, to Youri.

Why? Youri is one of the experts in copywriting in the German-speaking world.

Whereas I had previously left the stringing together of words and sentences to chance and my gut feeling, I now finally had a system at my fingertips.
In the many lessons, Youri packed in everything you need to know in theory about copywriting. Everything is very "snackable" and presented with funny animations. The adventures of "Mister Y" are so strange that they just have to stay in your memory.

Of course, I also got opportunities to send practice texts to Youri and receive sound feedback on them. This has been exceedingly valuable to me. In the weekly live calls, as the third pillar of the course system, you can ask questions and these virtual meetings are also an incentive to stay on the ball and in personal contact.

I am convinced that copywriting will accompany me for the rest of my life and that I now have everything I need to know about it at my fingertips. The rest, as so often, is up to the implementation.
Youri is an excellent teacher with a very gracious manner. I am grateful that our journey has been a little bit together.

Before you consider buying a copywriting course other than Youris... don't!

Hey Robert here,

Last year I got to be a part of Youris Coaching.
What can I say...

Youri's course is like a Fast Pass at the amusement park, you get to the result faster, where others burn time for days.

In 3 months you master copywriting from A-Z and not only that, through his NLP background you also learn: WHY you write the way you write, what triggers certain triggers.

He first teaches you the basics, which 99% of copywriters don't know (I've been through almost all the courses), then it gets deeper and deeper until it's almost all psychology at the end,

Hand on heart, copywriting is psychology🤓

As a funnelbuilder and web designer, my copy her 200 Facht, the conversions are outstanding and my customers thrilled!

Book the course more sympathetic than Youri and experienced does not go!

My inner psychology nerd in me, the structure perfectionist in me, and the creative writing visionary in my head finally agree: no one comes up short with Youri!

Youri not only had ALL the answers to my questions at the ready: He also adds a whole new dose of well-seasoned content and aha-moments on top! This is brain fireworks at its best.  His attitude "If you can think, you can write!" runs like a red thread through the course. First bring in structure, get as clear as possible what you want to say - and then move on to the creative part and flesh it out with colorful words. This balancing act between fun, joy and serenity in the creative word carnage - and at the same time structure in the head and on paper, I personally see as the ultimate recipe for success for words that sell with heart. And there's no doubt about it: Youri definitely has it!

Taking away: A treasure chest filled with endless food for thought, from which I can always take something to nibble on.

Youri leads you into a new world.

Because I'm starting my own business as a copywriter, I wanted to learn more about effective copy. When I was looking for coaching, Youri stood out to me because of his focus on craft, his easy-going manner and the huge added value of the podcast. The program is a whole other ballgame. In 12 eye-opening AHA weeks, I discovered a new world of psychology, letters and impulses. A special concern of Youri's is that everyone in the round comes along. He is available to answer questions, discusses many things using practical examples, and simply puts you in a good mood! If you have any doubts, I recommend one thing: get straight into the class! Already after the first module you will write, think and plan better. If you work with people, this course will give you the knowledge you need for unique and successful communication.

I came to Youri with the desire to get started as a freelance copywriter on the side. After comparing many offers, I finally ended up with him and had the best feeling there. Already during our get-to-know-call he took away all my concerns, with his open and warm manner as well as his expertise.

The Copywriting GeniusClass is designed with dedication and attention to detail and is worth more than Youri charges for it.


Youri is a linguistic genius, a professional in the jungle of letters, with an incredible horizon and an impressive attitude. Honesty and professionalism, combined with humor and warmth lead to almost "searching" for the course content on a daily basis and just devouring the information. The knowledge is so extensive that I will definitely go through the course a second time to really internalize everything :-) In Youri you will find an expert who installs an ethical compass in his protégés, serves complex knowledge in a simplified way and gives you a great insight into the world of sales psychology.


Since the course, no page remains white and the thoughts hardly stand still. Well trained, sensitized and motivated, you are released into the multifaceted world of letters - not sent off with a crowbar, as with other course providers, to write to one person after another in order to earn money as quickly as possible, without having a clue as to what you are doing.

If you are interested in a course with depth and expertise, buy from Youri and treat yourself to all the delicious treats he has in store for you! You'll be in good hands and have a knowledgeable guide at all times on your journey to copywriting genius. If you are more into superficial blah blah and rip-offs, then buy from others :-) I give the course a 10/10 and an unqualified recommendation for the DACH region. Youri was not a star chef, but a 5-star copywriter ⭐️ Thank you for the valuable and delicious time together!

In search of a copywriting course, after a long dry spell, I came across Youri's Mediterranean Menu. The different seasoning and ingredients, what are included in the course, has made with more appetite.

After being on a Zoom call with Youri and getting to know his personable and honest manner, I immediately felt like I was in the right place.

Youri not only serves a delicious menu in the well-structured modules, but brings culinary ingredients from sales psychology, NLP and hypnosis. And that, in my opinion, makes modern copywriting and at the same time shows the concentrated expertise and experience.

My goal was to learn the principles of copywriting. I succeeded in doing so with this comprehensive course. There were many highlights and aha moments, such as the motif-specific approach and the cost of not acting, which I had never been so aware of before.

I can recommend the course to anyone who wants to develop not only in copywriting, but also in marketing. This is, in my opinion, the best course in the German-speaking world.
03.04.2023 - Öner B.

"I want to get my writing down on paper creatively and convincingly - in as little time as possible."

I started this copywriting course with this aspiration. Youri did not disappoint me. It was 12 exciting weeks with depth. Superbly prepared content, lots of sales psychology and inspiring live calls in which Youri got my brain cells going.

I recommend this course to all those who are looking for a sound training and want to sell authentically with their texts without coming across as slimy.

After 8 years of editing in a large corporation, it was simply enough. I wanted to go new and, above all, my own way. Several unsuccessful attempts with other providers, which left me rather frustrated, fortunately led me to Youri.
After our first conversation it was immediately clear to me:
He will get me ahead!
Professional, likeable and always a good story in store! That's how the copywriting course works with Youri. During our time together, I always felt supported and learned an incredible amount.
Instead of being annoying with aloof elitist thinking, Youri enriches with in-depth expertise, brains and a whole lot of heart!
If you REALLY want to write your way into the hearts of your readers - please contact Youri first!

If Copywriting were a game, Youri would be the developer!
As an absolute newbie to the field, I expected this course to be just a cursory look into the game of copywriting. A small introduction. A demo that superficially touched on topics that other coaches, books, and workshops may build on.
I got three months with the developer himself at my side. In addition, an intuitively understandable map, a well-versed guide, many helpers and even cheat codes at hand.
Particularly noteworthy is, on the one hand, the professional level at which he has structured the entire course. On the other hand, the content is presented in such a fluffy, light way that you feel like you're floating on a cloud from module to module.
Every word is carefully placed.
Every word is 100% relevant.
Every word carries weight.
The only course you need to master the game.

From the bottom of my heart, thank you!

The copywriting bomb has burst! Not only can I write more powerful copy because of Youri's course, but I also understand the psychology behind it. Combined with Youri's unique personality, which has always captivated me, I've developed a whole new mindset. Not only can I put the finishing touches on my texts, but I can also give my entire marketing strategy more power.

A real text titan! Everything is there: Style, charm and persuasive power! Youri is not only remembered for his enormous expertise and fresh teaching style - his texts also speak an unmistakably unique language. Even dry topics are packaged by Youri in such a way that they quickly convince people and make them want to buy almost by themselves.

I jumped into copywriting as a complete beginner. At first I was worried whether I would be able to gain a foothold in this world so quickly as a newcomer, but Youri dispelled my worries in the very first module. He combines his entertaining and very likeable approach with clear examples and simple language. The mix convinced me and quickly put me into practice.

The course has given me a completely new perspective of the marketing and copywriting world. I see foreign ads with a completely different understanding. Often I walk past campaigns/ads and think to myself "Ahhhh, the decoy effect then" or "Someone is trying to get me around with the FOMO method".

The highlights of our journey? Basically everything!!! When I discovered Youri's spice box, I was totally excited and figured that's all I needed. Yep, thought wrong. From the basics to the texting tools, everything has its purpose and function. The weekly live calls were also always very refreshing and super enjoyable as you got little glimpses into the minds of the other participants. Great recommendation!