Those who actively shape the future know better what's going on and what they're getting into. I am the navigator in the digital transformation. In my projects, presentations and workshops, I argue that we should stop talking about "change" and... "disruptive". And instead, to be there right now - and to lead the way: Those who do instead of talk know with me exactly what they need to be future-ready, ready for their best future. As a truly agile and distinguished personality (I call it "Human Brand") as well as a company. For this there is also the Brandamazing management consulting as well as my non-fiction books and guidebooks.
Finding my personal calling with human branding - it's easy with Jon Christoph Berndt. In the online course he gives a clear structure for achieving my innovative ideas. His books consolidate the path in a wonderful way.
For me, Mr. Berndt is really the forerunner. I like his relaxed manner and the fact that even complicated and difficult departments (positioning, profiling, finding Why, storytelling, etc.) don't seem even more difficult with him, but on the contrary are easy to understand and well prepared. I also appreciate very much that he is not too busy for anything and in that sense especially the videos with Melitta, Odol, Persil & Co on Youtube :-) And the Linkedin learning courses are really great! Mr. Berndt is really entertaining and informative as a moderator and speaker.
For me in my situation of further career search, the topic of personal branding is totally important. JC Berndt really has something to offer with his books and online courses. Good to understand, new input, and charming writing.
I wish there were more people like him, who don't always do everything theoretically, but live for practice! And then also in the humorous way.
Next, I'll see if I can get to see a live lecture from him.
I was able to experience Jon Christoph Berndt at a lecture, have read a book by him and recently had a short written and telephone exchange with him. In all three cases, I experienced Jon Christoph Berndt as an extremely competent expert who knows what he is talking about. He is empathetic, his presentation style is very entertaining, and his writing style is entertaining and easy to understand. I am convinced that his services are in no way inferior to this and can recommend him without reservation.
The "brand pope" in Germany - with extremely good lectures and books and an impressive media presence. DEM is a pleasure to listen to and DEM is a pleasure to profit from!
You simply notice that Mr. Berndt has years of experience in his field and is one of the pioneers in personal branding. I recommend him without reservation.
There are plenty of phonies and talkers in this business - Jon Christoph Berndt is not one of them. He is honest - authentic - competent. Simply to the point. Someone who knows what REAL PR means: even the small gestures and attentions count. He is an unparalleled fisher of people and multiplier, who knows how networking works, who always strikes the right note in an unagitated and routine manner, and who shows what it means to inspire, to carry away and to ignite.
- "Whoever is moved, moves" (JCB).
Every collaboration and every personal contact with Jon Christoph Berndt was a real added value - both professionally and personally. Jon is a constructive lateral thinker with a great desire for positive provocation. With his lectures and workshops, but also with his books and in personal conversations, he moves in the best sense. What makes him stand out is that he is not a soulless top speaker playing out his learned program, but a clever, thoughtful and deeply human spirit striking sparks in respectful dialogue that ignite a fire in the audience.
Jon advised me on my positioning. Now I am not a friend of long speech. Therefore, short and sweet: It was very enlightening and directional and that's exactly how it should be. I now have a clear picture in mind. Thank you, Jon!
Jon Christoph Berndt is not only an expert in his field and has a sense of humor that is indispensable, but above all he is a person who sees, recognizes and promotes other people.
Thanks to him and his recommendation, untold doors have opened that have offered unique opportunities.
Jon Christoph Berndt helped me to get a critical view from the outside on my positioning and external impact. His feedback and recommendations were very helpful. I can recommend him anytime when it comes to branding and brand building.
We experienced an excellent and extremely goal-oriented way of working. The structured and goal-oriented structure of the work process and the dynamic moderation by Mr. Berndt personally were particularly convincing. At the end of the workshop format developed with brandamazing, a repositioning of the company as the basis for a planned brand relauch was developed in the shortest possible time.
He's got it with positioning and branding; I know and appreciate his special topic of human branding; the way he comes across (edgy, polarizing, incendiary, igniting), he knows exactly what he's talking about 😊; find the books cool - entertainingly written and with depth, make his topics easy to digest and implement; also cool the videos on Youtube, you like to listen to him and follow him ...
Jon Christoph Berndt is "the expert between the worlds" for us. On the one hand, I mean professionally, because he interlocks the disciplines of positioning / branding and training / inspiring and engaging employees so skilfully that real impact and benefit are created. On the other hand, I mean spatially: He is internationally and thus multiculturally on the road, just as we are with Equipo Creativo (based in Barcelona, at home in the world). So it happens that we always like to talk to each other and do projects together. Oh yes: I really enjoy reading his books - professionally sound and humorously written.
Jon Christoph Berndt is a brand, an unmistakable one-of-a-kind in the consulting industry, an excellent speaker who can not only convey content succinctly, but also entertain participants in the best possible way. His books are full of ideas, impulsive in the best meaning of the word, namely stimulating. But when reading them, the liveliness, the wit and the esprit of his lectures are missing. Even better than his books is he himself and live. Unreservedly recommendable!
I will never forget Jon Christoph Berndt's lecture. The sound when opening the Nutella jar, the look on another participant's face when reaching into the prop bag: Is it Odol or the WC duck after all? Extremely vivid and entertaining. At the same time, we were taught extremely practical tools such as the brand triangle - top!
Presence,. Charisma, innovative thinking, witty analysis and then powerful ideas for implementation - that is Jon Christoph Berndt for me. It is not for nothing that he is a regular guest in business talks and TV formats where the focus is on people and brands. In my personal collaboration, he has helped me even more to find the core of my business model, a decisive step in my career planning.
Jon Christoph Berndt is an expert in branding and profiling. Whether marketing a company or an individual - JCB knows the right tools and conveys them in his books and in the context of lectures or coaching sessions in an entertaining, effective and impactful way. Anyone who wants to make lasting changes to their strategy in the area of external impact will find the right approaches with Jon Christoph Berndt.
I found Jon Christoph Berndt's coaching and branding very helpful and supportive. Sometimes you suspect that you are good at something, but when you can then work out in a guided process where your own strengths lie that make you something special, that is brilliant. Your own personal USP is worth its weight in gold!
Dagmar Olzog, Publishing Director
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Profile active since 05/25/2018 | Last update: 12/19/2021
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