Presenting the effective solution for more success - Joint stand by ProvenExpert and marcapo at DMEXCO 2018

  • Transforming local sales partners into empowered brand ambassadors.
  • A strategic cooperation between and marcapo
  • Joint stand E021 / Hall 6 at DMEXCO, 12-13 September

Berlin / Ebern, September 5, 2018. Joining forces – marketing portal meets ratings tool. With added value for brands and their sales partners as a result. The challenge of local brand management is that it only works when representatives position a brand locally in the right way. The goal of the strategic cooperation between and marcapo is to transform local sales partners into strong brand ambassadors. At our joint exhibition stand (Hall 6, Stand E021) at the Digital Marketing Expo & Conference (DMEXCO) (12-13 September in Cologne), ProvenExpert and marcapo will present effective solutions for companies to boost their business.

Positive online reputation: Utilizing sales partners as a brand platform

Trusting a brand representative is decisive for consumers and is how they first develop interest in a brand, explains Marc-Stephan Vogt, executive partner of marcapo. The ProvenExpert ratings tools is the ideal way to actively position your local brand representatives. As Remo Fyda, CEO of ProvenExpert, recommends: Use the voices of your satisfied customers, because the most powerful vote of confidence in a sales partner is positive feedback from their own customers. This display of trust is not just gratifying, but hugely effective too. In fact, 85% of all consumers trust online reviews just as much as they do personal recommendations. A positive online reputation enhances your own self-confidence – and your brand too.

Harnessing business potential: Integrated solution for added brand value

Reflecting the networking concept of DMEXCO, these two companies have come together to showcase a joint solution. Lateral thinking, finding new solutions and a sounding board for future business – this cooperation aims to speak to companies and service providers who want to use their digital potential to increase their work success. The integrated solution with ProvenExpert offers brands true added value, because it offers a clear overview of their sales partners' online activity, says marcapo executive partner Marc-Stephan Vogt. Both companies are confident that the solutions they offer are perfectly tailored to their customers' needs.

About ProvenExpert

Together with Remo Fyda as CEO, has become one of the best-known online platforms for qualified customer feedback and review aggregation in the region of Germany, Austria, and Switzerland. Since 2011, the referral marketing platform offers targeted industry surveys that companies can customize and use in a matter of minutes to start collecting feedback from customers. The surveys provide detailed insight into the needs of customers and their satisfaction levels, as well as helping to uncover new business potential. The resulting feedback can be easily used for online marketing purposes with ProvenExpert's rating seal and profile and combined with customer reviews from over 360 websites like Facebook, Google, and other platforms. More than 45,000 freelancers, entrepreneurs and large companies use's online surveys to collect customer feedback. As of 2017, the ProvenExpert platform is also available in English.

About marcapo – the specialists for local brand management and marketing portals

marcapo is a pioneer in the field of local brand management and since its inception in 2005 has emerged as a source of expertise in local branding and marketing portals. marcapo's specialist methods for successful local branding and web-based marketing portals are used by over 40 European brand agencies with sales partner structures to create, order and operate customized advertising measures, which facilitate the local brand management of over 45,000 sales partners. They also provide a range of additional services to ensure success for their users, such as positioning, design, merchandising, sales partner support, fulfillment and strategic consulting. 130 employees at marcapo work together to support enterprises including ERGO, DGoodyear, Hansgrohe, Wella and WWK insurance.


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