ProvenExpert Becomes Premium Partner of Eisbären Berlin

Berlin, 08.10.2026 – After one season as a sponsor, ProvenExpert is taking its partnership with Eisbären Berlin to the next level. The Berlin-based company is becoming a Premium Partner for the 2026/27 season. ProvenExpert will continue to have a presence at home games and will also support parts of the experience at the Uber Arena, including the Warm-up Sounds before each game.

For ProvenExpert, the decision grew out of last season’s collaboration. The company regularly attended games with business partners and saw firsthand how closely the club is connected to its fans.

“We genuinely get caught up in the games,” says Remo Fyda, CEO of ProvenExpert. “The Eisbären are much more than a sponsorship partner to us now. My daughter is a fan, and we regularly bring business partners to games because an evening with the Eisbären is a special experience. That’s true even for people who aren’t from Berlin or haven’t followed ice hockey before. The atmosphere in the arena draws you in.”

Eisbären Berlin enter the 2026/27 season having won the German championship three years in a row. For ProvenExpert, the Premium Partnership is an opportunity to do more than appear on advertising boards.

“People see a logo on the boards. They experience the atmosphere before a game,” says Fyda. “Those are the moments we want to help create with the Eisbären. We’re looking forward to the season and to introducing even more people to a night at the arena.”

“Last season, we reached nearly half a million people through our activities around the Eisbären. We also saw just how strong the connection between the club and its fans is,” Fyda adds. “Becoming a Premium Partner felt like the natural next step.”

Both ProvenExpert and Eisbären Berlin value lasting relationships, reliability and a partnership that benefits both sides.

ProvenExpert’s involvement goes beyond traditional sponsorship placements, says Dominik Mainka, Senior Manager Sponsorship Sales at Eisbären Berlin. This season, the company is presenting the Warm-up Sounds, which help set the mood immediately before each game.

“Of course, reach matters in sports sponsorship,” says Fyda. “But being seen alone isn’t enough. People need to remember your brand. That’s why we like activities such as the Warm-up Sounds: they fit naturally into the experience at the Uber Arena and give us a real point of connection with fans. That stays with people.”

Further activities and special offers for fans are planned throughout the season. They will help introduce ProvenExpert to more people while sharing the excitement of ice hockey.

About ProvenExpert

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About Eisbären Berlin

Eisbären Berlin compete in the PENNY DEL and play their home games at the Uber Arena. In 2026, the club won the German championship for the third consecutive year.

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