ProvenExpert Acquires Xara to Connect Customer Reviews with Automated Content Creation

Berlin, Germany – 04 22, 2026 – ProvenExpert, a leading platform for online reputation and customer reviews, has acquired marketing automation platform Xara to connect verified customer feedback with automated marketing content. By combining their technologies, the two companies aim to connect customer feedback with automated content creation, enabling businesses and independent professionals to turn verified reviews into marketing assets more easily.

The acquisition reflects a growing shift in digital marketing: customer trust and authentic feedback are becoming central drivers of marketing performance. By combining reputation management with automated content creation, ProvenExpert and Xara aim to help businesses turn real customer experiences into marketing content that can be used directly across websites, campaigns and social media.

The joint platform will allow companies to collect, verify and showcase customer reviews while automatically transforming them into marketing content. This includes website elements featuring testimonials, campaign materials and other branded assets built directly from real customer experiences.

In today’s digital economy, trust plays an increasingly decisive role in purchasing decisions. At the same time, automation and artificial intelligence are transforming how marketing content is created and distributed. By bringing together reputation management and marketing automation, ProvenExpert and Xara aim to help businesses translate customer feedback into marketing content more quickly and efficiently.

“With Xara, we are closing the gap between strong customer reviews and measurable lead activation,” said Remo Fyda. “Our customers will soon be able to automatically turn verified reviews into marketing assets – making trust visible directly in their campaigns through elements such as integrated star ratings, trust seals or customer quotes.”

ProvenExpert enables businesses to collect customer reviews from multiple sources, verify them and display them publicly to strengthen online reputation. Xara complements this system with tools for the automated creation and distribution of marketing content, including social media posts for platforms such as LinkedIn and Instagram, landing pages and visual campaign assets.

Together, the platforms create a streamlined workflow: collect customer feedback, make trust visible, and turn it directly into marketing content.

“Content without trust has little impact – and reviews lose value if they remain unused,” said Matt Bolton. “By connecting our platforms, companies can translate real customer feedback directly into marketing campaigns.”

In the short term, the companies plan to introduce a technical integration through Single Sign-On as well as the synchronization of profile and brand data. Future development steps will focus on embedding verified reviews directly into marketing templates, campaign workflows and automated content creation.

About ProvenExpert

ProvenExpert is an online reputation and customer review platform headquartered in Berlin that helps businesses build trust and turn customer feedback into visible proof of quality. Since its founding, the company has helped service providers and businesses build trust in their brand and strengthen relationships with their customers.

The platform allows businesses to collect reviews from multiple sources, verify them and display them across websites, business profiles and marketing materials. The goal is to make trust visible and use it strategically for customer acquisition

Today, more than 2,171,000 businesses and service providers use ProvenExpert. The platform is currently active in 10 countries and is widely used by service-oriented companies where trust plays a key role in business decisions.

About Xara

Xara has been developing software solutions since 1981 and is considered an established technology provider in the United Kingdom. The company has introduced several innovations that later became standard features in digital applications, including one of the earliest implementations of real-time spell checking during text entry as well as award-winning desktop publishing software.

Today, Xara offers a platform for automated marketing and brand content creation. Its solutions are widely used in service-driven industries where trust and reputation are critical to attracting new customers.

Xara also provides specialized solutions for the real estate sector, enabling agents and property companies to efficiently create marketing materials and campaigns for property listings, particularly tailored to the US market.