Berlin, January, 31 2019. Financial and monetary affairs require trust. It's even clear from the language we use. Not for nothing do people
Hamburg-based Hanseatic Bank has been active in using ratings management for some time. Even negative feedback is acknowledged and responded to.
A professional ratings management system can really help a company simplify and optimize quality management. Companies with several locations then also have the chance to evaluate the strengths and weaknesses of individual branches. All ten of Hanseatic Bank's branches across Germany can be rated separately, for instance, meaning that employees can clearly identify areas where there's room for improvement.
A decisive aspect of the bank's referral marketing is that it combines its reviews, from other portals too. This allows for a holistic overview and a better point of comparison. Interestingly, aggregated feedback from a total of seven external portals ranks worse (4.18) than ratings on ProvenExpert (4.42). Active management is the reason for this: To actively collect feedback, the bank sends customized customer surveys via their ratings profile. Statistics show that the link between positive and negative ratings is affected by the way in which feedback is requested. 94 percent of actively collected feedback is positive. Why is that?
Negative feedback increases the authenticity of a business, while positive feedback builds trust. Actively requesting customer evaluation marginalises negative feedback, and it can bring in a lot more positive feedback in a short space of time. Hanseatic Bank now has almost 4,000 online reviews.
Together with Remo Fyda as CEO, ProvenExpert.com has become one of the best-known online platforms for qualified customer feedback and review aggregation in the region of Germany, Austria, and Switzerland. Since 2011, the referral marketing platform offers targeted industry surveys that companies can customize and use in a matter of minutes to start collecting feedback from customers. The surveys provide detailed insight into the needs of customers and their satisfaction levels, as well as helping to uncover new business potential. The resulting feedback can be easily used for online marketing purposes with ProvenExpert's rating seal and profile and combined with customer reviews from over 380 websites like Facebook, Google, and other platforms. Over 55,000 freelancers, entrepreneurs and large companies use ProvenExpert.com's online surveys to collect customer feedback.