FRANKEN-CONSULTING

Despite high levels of activity, our sales operations were too difficult to plan. The pipeline was large but not robust; quotes were negotiated based on price too often, and individual employees’ approaches varied significantly. Mr. Franken not only analyzed key metrics and processes but also worked very specifically on target customers, opportunities, customer meetings, proposals, and management routines. This quickly revealed where we were actually losing business and where we were simply keeping ourselves busy without helping the customer move forward with their decision. Particularly helpful were the clear qualification of the pipeline, the refinement of our value proposition, and the introduction of mandatory deal reviews.

The consulting engagement was demanding and challenging, but never theoretical. Mr. Franken possesses the rare ability to respectfully take experienced salespeople seriously while still consistently questioning ingrained habits. He thinks like an entrepreneur, has impressive experience, and remains objective and solution-oriented even in difficult discussions.
Today, we work with greater focus, conduct better customer conversations, and can assess opportunities much more realistically. In addition, collaboration between marketing, sales, and management has noticeably improved. If you’re looking for a friendly confirmation of the status quo, you’re probably in the wrong place here. But if you truly want to develop your sales organization and improve results, you’ll find an exceptionally competent partner in Franken-Consulting.

Many thanks to Mr. Franken and his team!

Our collaboration with Franken-Consulting began with the question of why our high-quality professional services were not being recognized in the market as clearly as we had expected. Mr. Franken quickly recognized that our problem lay not primarily in individual campaigns, but rather in overly broad positioning, inconsistent messaging, and a lack of alignment between marketing and sales.
The subsequent consulting was technically excellent and, at the same time, remarkably practical. Target audiences, value propositions, content, digital visibility, and sales support were not considered in isolation but were integrated into a consistent, holistic system. We were particularly impressed that recommendations were always well-reasoned, verified against our market situation, and geared toward their economic impact. The focus was never on using as many modern terms or channels as possible, but rather on selecting precisely those measures that made sense for our company.
Mr. Franken combines analytical acuity with creativity and a very keen sense of language, market mechanisms, and customer decisions. Our collaboration was professional, open, and thoroughly pleasant. Even critical points were clearly addressed without coming across as patronizing.
The result is a significantly more precise positioning, more compelling communication, and a marketing strategy that now provides much better support for our sales team. We highly recommend Franken-Consulting to discerning companies that want to make their marketing not only more appealing but also more effective.

We engaged Franken-Consulting at a time when our company was financially sound but was losing clarity regarding growth, positioning, and priorities. Even during our initial discussions, it was refreshing to see that Mr. Franken did not arrive with ready-made answers, but instead sought first to gain a very thorough understanding of our business model, our markets, and even our internal conflicts of interest.

The analysis was exceptionally well-structured, yet never academic. Particularly valuable was his ability to distill complex interrelationships down to the truly critical questions. From numerous ideas, a robust strategy emerged with clear priorities, responsibilities, and economically sound measures. In the process, topics that had previously been avoided internally were also addressed openly. This was done directly, respectfully, and always with a view toward a practical solution.

For us, Franken-Consulting stood out above all for its consistent integration of strategy and implementation. The consulting engagement did not end with a presentation. Mr. Franken supported the implementation across marketing, sales, and management routines and remained committed even as the actual work began. Today, we have a much clearer market position, make decisions faster, and are able to prioritize our growth projects much more effectively.

We wholeheartedly recommend Franken-Consulting to all companies seeking not just someone to provide talking points, but an experienced, independent, and entrepreneurially minded sparring partner.

In 2025, we commissioned Franken to investigate how we could optimize the profitability of our companies in Germany, France, and Italy. We received the initial results through various quick checks at the respective facilities. With these initial results, we were able to determine exactly what needed to be done and how to achieve our ambitious goals. The restructuring efforts in our companies were successfully completed a month ago. On average, we achieved a 24 percent increase in EBITDA. The collaboration was thus very successful, but also very pleasant and extremely professional, for which we are pleased to express our gratitude with this recommendation.

We had a tricky, urgent problem that Mr. Franken solved for us. Thank you very much!

In the course of our sales optimization efforts, we also dealt with the fact that it is becoming increasingly difficult to find and retain capable and motivated staff. Especially in sales, there are "talented people" who know how to sell themselves and their poor performance internally. "The difficult market" and many other reasons are given for poor personal performance. It was therefore obvious to automate here. It was a stroke of luck for us to be recommended Franken Consulting, because AI and digitalization have been proven solution options there for years. An AI agent family for automated lead generation and qualification has also been implemented in our new sales strategy so that we have been able to dispense with the water carriers in sales and now provide our top employees with 1A leads automatically using AI. At a fraction of the previous costs and with significantly more success. But the other strategic and tactical elements have also put us in a very advantageous position, as our competitors are still operating as they did in the 1990s. We would like to thank Mr. Franken and his team very much for their inspiration and active support in the realignment of our company.

When we founded our company transport airline, Mr. Franken helped us with the corporate structure, the positioning of the service portfolio and the procurement of the aircraft. Frankly, it wasn't easy to find someone who knows about consulting and aviation. It was a great help that Mr. Franken himself has a commercial pilot's license and runs his own aviation company.

Mr. Franken's surprisingly good ideas were a key element in the success of our project. Another point was that he skillfully knew how to take our employees along with him. We can therefore only express our greatest professional appreciation to Mr. Franken and thank him very much for his support.

Germany is doing away with itself and that's why we were looking for an experienced consultancy that would show us new ways and also accompany us. At Franken Consulting, we found more than what we were looking for.

We were initially piqued when Mr. Franken rejected our request and explained that he would not participate in tenders as a matter of principle. But then we found a way to talk to him and ultimately to work together. We are glad that we have now defined and planned all our future tasks and would like to thank Franken for his great support. Now I also understand his "no-gos" and I have realized that you can't buy a consulting service like a ton of screws.

The big surprise for me was that Mr. Franken has so much experience as a top manager. It is something completely different to be supported by someone who has already managed large companies himself.

It was important for us to implement a fair and performance-enhancing remuneration system in our company, because our "primary resource" is people. Mr. Franken provided us with significant support in this regard, for which I would like to thank him on behalf of the entire workforce.

It was a great surprise to learn that there was actually so much to know about our company that we didn't know.

Thanks to Mr. Franken's experience and contacts, the relocation of our company to Switzerland worked out excellently. The more urgent the need to leave Germany as a business location became, the more difficult it was for us. Now it has been completed. Thanks to Franken and his team. We are happy to pay our taxes elsewhere.

It was great for us that in Mr. Franken we found someone who usually advises the really big companies. His professionalism is simply impressive.

Top, so I am happy to award 5 stars.